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We accept jpgs, gifs, and standard Flash ads.
File Size
- The maximum file size is 39K (39936 bytes) for all ad types.
Ad Dimensions
Ad space is available in the following dimensions:
- Leaderboard (728x90 pixels)
- Wide Skyscraper (160x600 pixels)
- Medium Rectangle (300x250 pixels)
Animation
Ads should loop no more than 3 times, and stop after 15 seconds.
Flash
Your Flash ad must meet these requirements or it will be returned to you.
- Size and Dimensions: The same as above.
- Flash version: All Flash ads must use versions 5-8.
- ClickTag: Camera-ready ads must use the clickTag variable so that we can track clicks. The proper code looks like this:
on (release) {
if (clickTag.substr(0,5) == "http:") {
getURL(_level0.clickTag, "_blank");
}
}
Note: Your actual destination URL will not be in the.swf file itself.
- External Calls: Additional components, such as video, should be hosted by you, and the correct paths should be in place in all coding.
- Expansion: Our ad slots are iframes, so your ad must be able to expand out of the frame to be visible.
- Additional Information is available here:
http://www.adobe.com/resources/richmedia/tracking/designers_guide/
Submissions & Additional Information
E-mail your ad to banners@washingtoncitypaper.com,
or upload to ftp://ftp.washcp.com/incoming/.
After submitting your ad, or for more information, please contact Sara Dick, 202-332-2100, or e-mail banners@washingtoncitypaper.com.
Please allow two business days between submission and its appearance on washingtoncitypaper.com.
