Rhyme and Punishment
Fickle fans, poor promotion, lack of label interest—for D.C. hiphoppers, respect is hard to earn.
Cover Story
Real rappers don’t smile, man. How are lyrical foes supposed to know that you mean business if you’re chewing them up and spitting them out—or out-spitting them, as it were—with a big, shit-eating grin on your face?
Still, Christopher Lieb, better known as Beltsville, Md.’s, lyricist Whyte Out, just can’t seem to keep his lips pulled over his teeth.
Whyte Out, 21, has the sly smirk of someone who thinks he knows something the rest of us don’t. In this case, the secret knowledge is his belief that he is D.C. hiphop’s great white hope—soon to become the first rapper from the metropolitan area to really blow big. His giddiness is understandable, but as he poses for promotional pictures at a January photo shoot, his manager, Gary Steele, a CEO and chair of Guerrilla Muzik, fears that Whyte Out’s goofy grin is getting in the way of his success.
“You’re a rapper—don’t be smiling too much,” Steele instructs his charge, who is trying his damnedest to mug for the camera as Erykah Badu plays in the background.
Whyte Out was snapped up by the team at Guerrilla after appearing on “Freestyle Friday,” a weekly battle-rap session that is a regular segment on BET’s 106 & Park music-video show. He triumphed for seven straight weeks before being retired as a champion, at which point Steele & Co. decided that they might be able to capitalize on his hot streak. The photo shoot—Whyte Out’s third—is the group’s latest attempt to make its artist stand out to record execs weary of rifling through stacks of press kits from wannabe lyricists.... Continued
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