Same Old Song and Dance
The recording companies are tired of paying radio to play their songs. No wonder: They've been doing it for 80 years.
Cover Story
Last month, the Senate convened a hearing on the presumed problem of "payola" in the radio industry. The hearing followed the re-introduction of a bill by Sen. Russ Feingold (D-Wis.) to rein in the industry's "new pay-for-play system." The legislation, in turn, follows a spate of media attentionfrom the New York Times, ABC's 20/20, and PBS's Frontlineon payola.
Odds are that readers most familiar with this word will be graying baby boomers and that they will associate it with a national media scandal of the late '50s and early '60s, in the course of which certain unscrupulous DJs were drummed out of the broadcasting business for accepting bribes from record companies. And thank goodness, right? A record or song is surely a thing that ought to thrive or die according to its own merits, right? The notion that money could distort the market in a cultural field as sacred as popular music just seems inherently wrong...sinister...wicked.
Except now, the Times announces, "payola is back." Aha! responds that portion of the brain dedicated to conspiratorial explanations for why things suck: hence the unfathomable success of that leather-lunged gorgon Celine Dion! And small wonder musical visionaries like Joe Integrity & the Obscuros never get any airplay! Clearly, all right-thinking citizens should get behind the recently renewed calls in Congress to stamp out this noxious practice once and for all.... Continued
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