citypaper: archives

Beats Working
The CEOs behind Thievery Corporation worry endlessly about concept, marketing, and packaging. Sometimes they make music, too.

Cover Story

With a silver pistol flashing inches from his face, Rob Garza was nothing but cool.

It was late on a warm night in mid-January, and Garza was on his way to his girlfriend's house in Mount Pleasant. He parked his 1998 navy-blue Mercedes sedan. The doors locked, giving off a crisp, loud chirp in the quiet street. Garza wore a mod three-button suit, a triangular goatee, and Dolce & Gabbana glasses. He walked toward his girlfriend's front steps, carrying milk from 7-Eleven.

The man in the alley noticed him and quickly made his approach.

"Give me all your money," the man muttered, waving his gun. He eyed the bag on Garza's shoulder. "And the bag, too."

Garza emptied his pockets—a couple of bucks, his keys. He turned over the bag. "This is all I have," he said apologetically. The guy dashed off with the stuff. Garza called the police.

The next day, when Garza retells the incident, he is blasé. His voice is quiet but well-fed, and when he talks, his words come out slow, poised, polished. Garza lets the details hang in short sentences that reveal nothing. The mugger didn't get much. It was a simple safety-for-money transaction—easy.

What matters most is making something out of it.... Continued

Issue of Mar. 5 - 11, 1999

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