Website Advertising

The online edition of Washington City Paper has everything you'll find in the newspaper edition—plus internet-only content and a vibrant blogging community. It also offers a highly trafficked classifieds section with more than 120 categories to choose from.

Web Ad Sizes

Ads are available in three sizes:

• Leaderboard (728x90 pixels)
• Skyscraper (160x600 pixels)
• Story rectangle (300x250 pixels)

The maximum file size is 39K (39936 bytes).

Standard Ads

A standard ad should be a jpg or gif. Animated gifs can loop no more than three times.

Flash/Rich Media Ads

We serve ads via DART/DoubleClick. To serve them, the raw flash file (the .fla file) needs the on(release) method attached to a button, and a clickTag variable passed to it.

Instructions from DART are here (PDF). Please modify their example so that it looks like this:

on (release) {
    getURL (_level0.clickTag, "_blank");
}

That "_blank" is important.

We can serve other types of rich media. Contact Sara Dick, 202-332-2100, or e-mail banners@washingtoncitypaper.com for more information.

Rates & Positioning

Rates are based on the number of page impressions and positioning.

Run of Site — $15 Cost Per Thousand Impressions (CPM)

• Ad rotated across all the pages on our site.
• Minimum of 50,000 impressions.

Single Page — $25 CPM

• Ad served to only one page.
• Minimum of 10,000 impressions.

Category — $20 CPM

• Ad served to one or more categories.
• Minimum of 10,000 impressions.

Available Categories
News and Columns Entertainment Music Film	Classifieds Employment Housing Restaurants

Submissions

E-mail your ad to banners@washingtoncitypaper.com,
or upload to ftp://ftp.washcp.com/incoming/.

After submitting your ad please contact Sara Dick, 202-332-2100, for confirmation, or e-mail banners@washingtoncitypaper.com.

Please allow two business days between submission and its appearance on washingtoncitypaper.com.

back to the top

We welcome your comments and opinions; send us a message.