Marketer Explains Why Free Sundaes for Kids Won’t Increase Business

Jonathan Trenn, an online marketer who says he’s been trying to drum up work with an unnamed D.C. restaurant group, explains on the Marketing Conversation blog why the group’s previous tactics have failed to increase diners at its four restaurants. “They’re inherently flawed and, thus, were doomed from the start,” Trenn writes. “The mindset was to do something at the lowest cost possible and hope it works out.”

Trenn then rips into one specific idea that the restaurant group tried to float: free ice cream sundaes for kids on Tuesdays, a typically slow night in the hospitality business.

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