Whole Foods Wants to Sell You Shrimp for Thanksgiving

My wife, Carrie, and her lil’ sis, Molly, were recently in New York City , where they saw this placard hanging in a Whole Foods window on the Lower East Side. They shared a good laugh over Whole Paycheck’s marketing ploy to pair Pilgrims with peel-and-eat shrimp.

I had a really hard time believing Whole Foods was that stupid, so I checked its Web site, where I found this bit of brilliant marketing-speak: “Whole Foods Market (NASDAQ: WFMI) today announces the arrival of “Shrimpsgiving” in its seafood departments nationwide.”

Here’s the pertinent paragraph from the press release:

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