Mark Furstenberg may be finding it a challenge to sell the world’s best street foods to Washingtonians, but at least he wasn’t hawking hand-held snacks in China during Chairman Mao’s reign. Some Chinese street foods were apparently lost forever under Mao.

This fascinating segment, from Al Jazeera English, doesn’t really explain why the foods were lost, but it does look at contemporary Beijing street foods, which date back centuries. That’s right, centuries. One vendor says his family has been selling street food for “234 years.”

But the wide-ranging segment also looks at the Chinese diet and how it has been affected by the country’s massive economic growth. In short, as China has opened its borders to Western fast-food chains like McDonald’s and KFC, the citizens have opened their mouths and gobbled down the American junk food. Their waist lines, like ours, are suffering from it.

Mark Furstenberg’s vision for his new G Street Food was simple: He wanted to bring some of the world’s greatest street foods to a city that has some of the worst. It’s too bad that Washingtonians don’t seem to appreciate them. Or at least don’t seem to appreciate them as much as Furstenberg and his partners had hoped.

The master baker says that revenues at G Street Food, in the first few weeks of operation, are down at least 40 percent from projections.  It’s enough to cause concern for the owners of the place, the Choi family, who “expected it to do well from the beginning,” Furstenberg tells Y&H.

Read More “Furstenberg Is Forced to Expand Beyond Street Foods” »

Hey, look, a celebrity chef!

We’re all slaves to celebrity — or at least celebrity chefs. This week’s top item is devoted to a freakish coincidence: I happened to be at G Street Food right when Rick Bayless popped in for a sandwich to go, to take with him for his flight out of town.

How powerful is Bayless’ draw? Powerful enough to knock Select 55 out of the top spot. Here are your faves from the blog this week:

1. Rick Bayless Drops by G Street Food This Morning
2. Budweiser Launches Select 55, Light Beer Arms Race Gets Absurd
3. Terrible Restaurant Names: We Can’t Live Without (Mocking) Them
4. Secret Fast-Food Menus: Truth or Myth?
5. Barton Seaver to Be Named Esquire’s Chef of the Year, Controversy Ensues
   

Bayless and Furstenberg: Men of the street

Imagine Y&H’s surprise when he stopped by G Street Food, baker Mark Furstenberg’s new operation inspired by international street foods, and saw Rick Bayless casually walk in the door.  As if the celebrity chef lives just across the street, not half way across the country.

Bayless, fresh off his victory on Top Chef Masters, no doubt wanted to chat with Furstenberg about his new project, since the Chicago chef recently launched a similar street-food restaurant in the Windy City. The two toques spoke for awhile; I tried to leave them alone, save for the picture above, but when Bayless finally said he had to go, I button-holed him near the exit.

Read More “Rick Bayless Drops by G Street Food This Morning” »

What a week! We here at Y&H Central started it off with a bang — or more like the pop of a bottle top. We introduced the Lagerheads, who immediately chimed in with posts on Dogfish Head’s new Sah’tea beer and D.C.’s ultimate suds map. But we also spent a good amount of energy chasing down Spike Mendelsohn and trying to find out the story behind Hollywood East Cafe’s pending move. All of these posts attracted a lot of eyeballs to the blog, for which we are always grateful.

This week’s most read blog items:

1. Spike’s New Pizzeria Is Coming to Cap Hill. But First: Souvlaki!
2. Hollywood East Cafe OUT of the Boulevard. New Mall Location Coming.
3. Furstenberg’s Street Food Restaurant Will Stretch Far Beyond Bread-Based Snacks
4. Andy Shallal’s Eatonville to Symbolically Reunite Hughes and Hurston
5. The Latest from the Streets: The Fojol Bros. and Zola’s Cart
   

Much to Y&H’s surprise and delight, more of you clicked on the item about Mark Furstenberg’s forthcoming street food restaurant than on Obama’s much overhyped (guilty as charged!) visit to Ray’s Hell Burgers. Congratulations on being so damn cool. The top posts of the week:

1. Furstenberg’s Street Food Restaurant Will Stretch Far Beyond Bread-Based Snacks
2. President and VP Waited in Line at Ray’s Just Like Everyone Else
3. Spike Mendelsohn Set to Open Pizzeria in D.C.
4. Everyone’s Squeezing the Juice Out of Obama’s Visit to Ray’s Hell Burgers
5. Obama and Biden Order One “Hell” of a Burger

Photo by Darrow Montgomery

Believe it or not, the origins of Mark Furstenberg’s forthcoming G Street Food can be traced to a turbulent period in the mid-1990s when the master breadmaker was being forced out of the very business he started — the then-groundbreaking bakery, Marvelous Market.

“When I was failing at Marvelous Market and I was losing Marvelous Market because of my own expansion, I was invited to go on a trip to Apulia (Puglia, Italy),” says Furstenberg, who recently took part in the Washington City Paper’s debut baguette competition. “I kept seeing bread eaten on the streets in various forms.”

If that trip abroad was the first spark, then every subsequent trip that Furstenberg took, whether to Philly or to France, was just enough fuel to keep an idea smoldering in the back of the chef’s mind. Finally, after years of traveling and eating all manner of street food, Furstenberg realized he had the concept for his next restaurant. He thought: “It would be so much fun to do street food in Washington… We don’t have real street here.”

Read More “Furstenberg’s Street Food Restaurant Will Stretch Far Beyond Bread-Based Snacks” »