Don’t worry,  Y&H didn’t know that the Fast Foodie had left, either. I just stumbled upon these videos this morning and fell for the character played by Hannes Phinney when he said, “I got to get back to basics. I got to get back to my reality. My reality is burgers and fries, tacos, extreme burritos and french fries and burritos and overstuffed nachos and occasional breakfast sandwiches.”

You can watch more Fast Foodie videos here.

You have to hand it to California Tortilla, the Rockville-based chain, for developing a two-pronged promotional plan that gives the recently unemployed a free burrito while simultaneously grooming them as future diners. I don’t know if I should applaud or take a shower.

According to this small item in the Washington Business Journal, California Tortilla “is encouraging terminated employees to hold onto their unemployment papers for a little while longer after they file. Those who can mail proof of termination to the company can receive a ‘Burrito Elito’ card loaded with a free burrito.”

Read More “California Tortilla Tries to Drum Up Customers From the Ranks of the Unemployed” »