Posts Tagged ‘Anheuser-Busch InBev’

D.C. Faux Brau: AB-Inbev Tries to Trademark ‘202’ Area Code

Anheuser-Busch InBev, the Belgium-based company behind Budweiser, Michelob, and more than 200 other beer brands around the world, recently filed trademark applications for the area codes of 15 U.S. cities, including Washington, D.C. The move appears to be one of several that AB-InBev, whose numbers account for nearly half of all beer sales in the U.S. […]

Free Beer! No, Really: Budweiser Fights Sales Slump With Give-Away Happy Hours

Budweiser's brand is losing ground, so the suits in St. Louis have decided on a sure-fire marketing approach: free beer. What better way to get people to drink Bud, right? But the question remains: is free cheap enough? Pundits on CNBC's Power Lunch discuss whether or not the strategy will work but don't get out […]

A Friendly Reminder to Drink American Craft Beer for Independence Day

Research by the Nielsen Company shows that the Fourth of July is the U.S. holiday with the largest beer sales by volume each year. Since July 4th is our country's Independence Day, it seems fitting to celebrate with beer that is made in the United States. Drink up, patriots! The Lagerheads would like to take […]

FIFA Busts Busty Beer Babes

When all is said and done, FIFA's gross income for this World Cup cycle will be in the neighborhood of $3.2 billion, about $1.2 billion of which will come from commercial partnerships, including its relationships with corporate sponsors.... like Anheuser-Busch InBev. The beer giant paid a fortune to be the World Cup's "official" beer, and […]

Who Are Craft Beer’s Big Dogs?

The Brewers Association has released a list of craft beer's top 50 breweries, ranked by volume. The top three, as you might guess, are Boston Beer Company, Sierra Nevada, and New Belgium. Even on a master list of American breweries that includes mega-players like Anheuser-Busch InBev, MillerCoors, Pabst, and Yuengling, these top three craft breweries […]

Sucking the Enjoyment Out of Beer

I'm the first to admit that the biz jargon in Harvard Business Review is not intended for me, my knowledge of corporate operations being limited to sitcom tropes and the plot of Richie Rich. But this rousing recap of a presentation by Patrick O'Riordan, global director of innovation at Anheuser-Busch InBev, just sucked all the […]

Why Does Tuppers’ Hop Pocket Cost So Much?

Much as I looked forward to the return of Tuppers' Hop Pocket Ale, the old-school (a.k.a. "venerable") Virginia pale ale that was out of production for the last two years, like many of you I was surprised to see sticker prices of $10, $11, even $12...for a four-pack. Who even sells pale ales in four-packs? […]

Belgian Beer Shortage … In Belgium!

Belgian beer has conquered the United States. It's present in cities all across our fruited plain, but ... thanks to a labor dispute, the Belgians themselves could soon see their chalices run dry. It all stems from Anheuser-Busch InBev's plans to cut personnel–a big no-no in the labor paradise of Western Europe. For for much of […]

2009: The Year in Beer News #2

Today we bring you part two of our look at the biggest beer stories of 2009. Reviewing all of this news makes us look forward to the year ahead, so after four | nostalgic | blog | posts | we are saying enough. The Lagerheads are done looking back at 2009 and are ready to forge ahead with […]

2009: The Year in Beer News #1

And now, a year-in-review look at beer happenings beyond DC. Today we bring you the first of two collections of snapshots of last year's national (and international) beer news stories. You'll laugh, you'll cry, so grab some tissues because Y&H is about to get all "graduation slide show." Beer Wars: Brewed in America – The […]