Young and Hungry

Free Cupcakes: The Answer to Political Bickering?

Sprinkles launches a "Pay It Forward" campaign today in the hopes of sweetening some of the bitterness that typically accompanies party politics on Capitol Hill.

The campaign, exclusive to the cupcake shop’s Georgetown location, encourages members of Congress to send an order of cupcakes to a senator or representative from the opposing party, who—if the "pay it forward” aspect goes as planned—would then send another dozen to a member on the other side of the aisle.

The cupcakes, which normally cost around $40 for a dozen, will be free of charge for participating politicians. (Congressional offices can place orders by emailing dc@sprinkles.com.) The promotion runs until Election Day.

The promotion was inspired by last year’s Congressional Cupcake Wars, in which seven teams of Hill staffers competed in various baking challenges to win bragging rights and an edible trophy. Sprinkles founder Candace Nelson judged the competition last July and came up with the idea of the Pay It Forward campaign, saying she hopes “to inspire a spirit of bipartisanship on Capitol Hill.” Because there are no red states or blue states when it comes to sugar highs.

Photo courtesy Sprinkles

  • http://www.seamless.com Joanne Hall

    I really like this idea. I wonder how many congress men and women will take this opportunity to pay it forward? What better way to do it than food!

  • Former Hillite

    How will this work since Congress (and aides) is headed out for recess 'til after EDay? I can see it now--rogue aides sending cupcakes like secret cupids w/o bosses knowing. Then kumbaya (or sugar coma) settles over the Hill.

  • Pingback: Cupcakes Bridge The Partisan Divide - Young & Hungry

  • http://www.articlesnatch.com/profile/Kandy-Ritter/2501595 Cliff

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