White House Triumphs Over White Bread, Other Revelations From Food Summit 2011
White House chef Sam Kass (pictured) took the stage at Tuesday's 2011 Food Summit, hosted by The Atlantic, to tout the accomplishments of First Lady Michelle Obama's "Let's Move" campaign. Some 300-plus attendees will also hear from D.C. chef José Andrés and long time food activist Alice Waters later in the day. (The Atlantic is also live streaming the event here.) Herewith, a brief run-down of some of the highlights so far:
- Lower Prices: Kass lauded an agreement with mega-retailer Wal-Mart, which has committed to lowering the prices of fruit and vegetables and also lowering the price of wheat bread to cost about the same as white bread. "There's no reason whole wheat bread should cost more," says Kass.
- Improved labeling. Beverage cans and other packaged goods are offering more descriptive labeling of their ingredients, although Kass admits that officials still need to "explore what is the best labeling out there" for getting consumers to choose healthier foods.
- Pediatrician Participation: Doctors are participating in the campaign by writing formal prescriptions to children for eating fruits, vegetables and getting physical activity. Doctors are also measuring children's body fat index at wellness visits. "Whoever is serious in getting involved has a space at the table," says Kass.
Photo courtesy of the Executive Office of the President of the United States