Young and Hungry

If You Make Your Own Baby Food, Does That Mean You’re Poor?

Have you seen this American Express commercial featuring New York City–based Happy Baby, which produces high-quality organic baby food? Washington City Paper contributing writer Joe Warminsky did and tweeted this morning: "wow, it's like a nexus of food trucks, yuppie cupcakes, and DC Urban Moms."

When Young & Hungry reviewed the ad, there were no cupcakes to be seen, but there was plenty of b-roll footage of food trucks and farmers markets! All this sparked an idea: D.C. should have a mobile organic baby food operation, delivering healthy nutritious stuff to area parents so their 'lil ones can eat pulverized sweet potatoes or whatever goes into organic baby food.

There's already a natural market for this potential business: the DC Urban Moms (and Dads) constituency, which recently discussed the question of what brand of organic baby food is best and where to find it. So far, that thread has not devolved into a socio-economic war of words as has been known to happen on the feisty parents' online message board. If you make your own baby food, does that mean you're poor?

  • drez

    No, it means you are wealthy, in that you have the disposable income and time needed to purchase special baby food and cook and process it specially.
    Our kids pretty much eat what we eat, just with less cayenne.

  • L

    I don't have a baby so admittedly don't really know, but couldn't you just throw some carrots in the food processor instead of buying carrot baby food? As long as you fed them a variety of foods?

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  • Chris Shott

    It's a lot easier if you can scrounge together an $150 - pennies, really, compared to other infant-related costs in the long term, like diapers and formula - in order to obtain one of those fancy French-made Beaba Babycook food processors which steam and puree about any fruit or veggie you've got on hand.

    At our place, the missus whips up some pretty bitchin' butternut squash with that thing. Little man can't get enough of the stuff. He's a bit less impressed with the mashed green beans or peas. And he's yet to try the mushy banana. But I'd recommend the food maker. Our freezer is stocked.

    The lady of the house has not made carrots, however, on advice of our pediatrician who warns that store-bought carrots are generally laden with nitrates. Better to get the canned carrots instead of making 'em fresh, he says.

  • Christina

    No, it means you are SMART as you know that homemade baby food is simply what you eat, but pureed or mashed depending on the age and stage of your baby.

    Super smart parents also know that you don't need to spend money on specialized blenders or baby food making steamers. All you need are a couple of good freezing trays for storage to save you from cooking all the time.

  • Christina

    I think this is a good commercial - it is not about baby food but about a business and its owner, which happens to be a baby food company.

    In an ideal world, most parents would prefer to provide 100% homemade baby food, however the reality of our busy lifestyles is that a mix of homemade and store-bought is usually the norm.

    If you have to buy your baby food sometimes, I think smaller-scale family-run baby food companies that have close ties with their organic growers like Happy Baby should be top of the list.

  • angie

    Ha ha, no. Just means you weren't suckered in by the latest "baby" marketing ploy. But when convenience is necessary it sure is nice to be able to buy organic now :)