Free Beer! No, Really: Budweiser Fights Sales Slump With Give-Away Happy Hours
Budweiser's brand is losing ground, so the suits in St. Louis have decided on a sure-fire marketing approach: free beer. What better way to get people to drink Bud, right? But the question remains: is free cheap enough? Pundits on CNBC's Power Lunch discuss whether or not the strategy will work but don't get out of the marketing muck to actually talk about taste until the last few seconds of the conversation. Go figure. What do you folks think?