NGS Seminar Warm Up with Garrett Oliver: Filling Michael Jackson’s Shoes

No, Brooklyn Brewery brewmaster and internationally acclaimed beer expert Garrett Oliver will not be putting on patent leather shoes and moonwalking across the stage at National Geographic's Grosvener Auditorium next week. But Oliver will be filling the large beer-and whiskey-stained shoes of a different Michael Jackson, the one responsible for turning beer into the artisanal pursuit it has become all over the world today.
Next Tuesday, May 18, is the annual National Geographic Society beer seminar (you may remember last year). The series, which is co-sponsored each year by The Brickskeller, has been hosted by Garrett Oliver for the past four years but was started by the late "Beer Hunter" Michael Jackson. From the publishing of his original beer bible The World Guide to Beer in 1977 to the last day of his struggle with Parkinson's disease in summer 2007 and all the travel, tastings, and writing in between, Jackson was indisputably the world's foremost authority on beer.
Unfortunately for beer fans without tickets, this year's seminar, which will focus on the "New Beers of Scandinavia," is sold out. Luckily for beer fans both with and without tickets, the Lagerheads had the chance to speak with Garrett Oliver about the National Geographic Society series, Scandinavian beer, and a few other worthy topics last month. Today's blog is first in a handful of NGS event warm-up posts based on our conversation with him. Enjoy!
LH: You're doing the same series of National Geographic events that Michael Jackson did. That seems like a natural choice. How and when did you start doing them?
GO: It’s my fourth year. Michael was a very good friend. I think that he thought also that I would be a natural choice. I spoke at Michael's funeral. His partner, Patty, she said, "I want to make sure that Garrett gives one of the eulogies because I know he will do a great job," which was very touching. I really take it seriously, since this was something that Michael made into an institution. It’s something that I really think is special, and if I can help it remain special that is what I’m trying to do.
LH: Many hold you in as high, or nearly as high, regard as Michael Jackson when it comes to knowledge and passion for beer, but how do you feel about filling his shoes?
GO: I don't think anybody can ever really fill Michael's shoes. It’s going to take a lot of us to fill in and carry on what he did. One thing I said at his funeral is that he basically invented a country and then gathered up all the people into it and became a benevolent king of a country that he invented almost from scratch. That’s something I don’t think anybody is going to do anymore. But what we can do is the main thing that he did, which is to go out there and show people brand new things to like, brand new things to enjoy everyday. If we can do that, I think that we’ll be carrying on his legacy. I’m really pleased that Natinoal Geographic had been doing this in the past and they continue to want to do this program. I think that obviously craft beer is just becoming a bigger and bigger part of life not only here but in many other countries. So it’s a natural thing to have going on and I’m just glad to be a part of it.
A movie about Michael Jackson's life, Beer Hunter, is set to release this fall. Proceeds from the film will benefit the National Parkinson's Foundation. Check out the trailer:
Beer Hunter Movie Trailer from John Richards on Vimeo.






8:42 am
Michael was a special friend to DC over the years, as Garret has been as well. There are a lot of great stories out there from the dc-beer.org crowd - "Driving Mr. Jackson", fixing his Apple laptops when there were problems on tour, Spirit of Belgium (with Garrett), and of course the Brickskeller events including his 60th Birthday Party. The one that really stands out, and became legendary and a point of taunting amongst his UK writer friends who did not really understand his rock star status, was the time he attended a BURP event and the ladies began lining up to have him sign their breasts - there are pictures. Priceless! MJ realized that the USA was becoming the most exciting center of the beer movement, and a Yorkshireman was our prophet.
One of our favorite MJ stories was when we hosted the 2001 pre-Spirit of Belgium reception at our house in McLean. Michael was on the way in from the airport and suggested that his driver take him by the party. He was tasting and grazing and came across the last bits of the cheese plate before it was refreshed - "Perhaps, do you have any more of the Cheddar?" It was a Neal's Yard Cheddar from the Neal's Yard Dairy in London. Cheese plate refreshed with Neal's Yard selections, our bard spoke animatedly about cheese, beer, food and how heer was the perfect drink to go along. The room went quiet as he delivered an ad hoc monologue that I wish could hear again. He trailed off, finished his beer and headed to his hotel. Garrett had a good teacher, as did we all.
In later years, Michael's assistant Owen Barstow asked that speaking engagements be sent directly to Owen. Michael just couldn't say no to his DC friends and Michael needed to finish his Scotch Whisky book. It wasn't until later that we found out that Michael was ill. When we spoke to him at his last GABF he was himself, if a bit impatient about his health and medication. As usual, he was more interested in talking about the DC regional brewers than about himself. He was the most approachable celebrity I've ever met. I really thought he had more time with us.
We still get teary when we see articles about Michael and miss him terribly. His "World Guide to Beer" got me started on the quality beer and led me to the Brickskeller in 1981. His "The English Pub" had a big influence on the design of Mad Fox. Bill Madden has his GABF score she's written by MJ from when Bill was awarded Gold Medal for Kolsch. I still feel his presence.
Cheers, Rick
10:57 am
Rick,
Thank you for sharing such wonderful memories. We continue to be awed by the the way he touched so many people. Looking forward to seeing (and tasting) how his work influenced Mad Fox.
Tammy & Bruce