Tasting Table Makes Its D.C. Debut Today
Beginning today, you can sign up for yet another e-mail service that tells you how to spend your free time in the District. It's called Tasting Table, and it joins an online market (not to mention personal e-mail box) already crowded with recommendations from Going Out Gurus, Urban Daddy, DailyCandy, Thrillist, and others, including, ahem, Young & Hungry. (Sign up at right!)
Tasting Table's focus is tighter, however, than many of its competitors. It deals exclusively in food and drink, not in Lunchbudz or 22 Ways to Spa at Home. It also specializes in something fairly uncommon in this free-for-all online world: reporting.
In its release announcing the D.C. edition, Tasting Table found it important to mention: "Every recommendation is based on first-hand research—not blog posts or press releases—and is delivered to readers in a smart, lively voice."
The D.C. edition of Tasting Table is the sixth for the company that was founded, in part, by Bob Pittman, the MTV co-creator whose Pilot investment group has become something of a behemoth in the e-mail service market. Pilot already sold DailyCandy (for a reported profit of $123 million) and still has an interest in Thrillist.
The D.C. Tasting Table editor is Erin Hartigan, who has rebounded nicely after getting the boot from DailyCandy in a December reorganization. Her first e-mail today focused on chef Todd Gray's plan to serve as the city's most famous caterer while he and Equinox co-owner Ellen Kassoff Gray wait for the repairs on their torched kitchen.
Tasting Table won't be the last e-mail service to enter D.C. either. Eater.com is still scheduled to launch here, although its start date seems to keep scooting back.