Young and Hungry

The Georgetown Cupcake Range Rover

cupcake SUV

Let's put aside environmental issues for a moment and examine the Georgetown Cupcake Range Rover purely on aesthetic and design levels.

The cupcakery, with locations now in Bethesda and Georgetown, has built its significant popularity not only on its miniature cakes but also on its image, which is (how shall I say this politely?) girlish.

Consider the GC aesthetic: The designer cupcakes with cute little flower- and heart-shaped garnishes. The exclusive boutique ambiance of its stores, which give off the vibe of a Georgetown perfumery, not a bakery. The pink carry-out boxes that only heighten the sensation that you've just picked up a six-pack of fragrances from Sephora.

And how does an all-black, Secret Service-esque Range Rover fit into the Georgetown Cupcake pink-infused aesthetic? Driving a clunky, boxy, ham-fisted, square-toed, whiskey-breathed mannish Range Rover seems like a classic case of overcompensation on the part of the cupcakery.

It's as if Mary Kay directors drove camo Humvees instead of pink Cadillacs.

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  • Rebecca

    Not surprising. Georgetown Cupcake is the cupcake choice of snobs.

  • Melanie

    Hahaha. The Range Rover is actually an ideal choice for this very successful business that needs a strong all-weather vehicle that can carry lots of boxes of cupcakes and with distinction. It's an old model, existed before the business, and was easy to dress up in their signature black and white (minus the pink). I'm a customer and a fan and know just as many men as women who swoon for these delicious cupcakes. You are being sexist. A pink vehicle would look ridiculous and would be ridiculed, too.

  • Joshua

    Are you kidding? Giant Range Rovers go together with tiny little blond Georgetown moms like, well, cupcakes and frosting.