Lance Armstrong to Peddle Michelob Ultra
Get it? Peddle, pedal? He's on a bike!
It's disheartening to see such a joke beer get more attention, but then again it's not like you could expect Lance to endorse a good microbrewery. That'd be like Michael Jordan ditching his Nikes for some sweet Onitsuka Tigers. So where could a small brewery find an athlete spokesperson? Competitive table tennis, bowling...Matt Leinart?
Photo by puliarf via Flickr, Creative Commons Attribution License