Young and Hungry

Tom Colicchio Sells Out Grant Achatz for Diet Coke

OK, let me see if I have this right: Tom Colicchio, the celebrated toque and head judge on Top Chef, mocks one of the most inventive culinary minds in the country, Alinea's Grant Achatz, for the sake of selling more Diet Cokes? Make no mistake, that shrimp balancing on wires in Colicchio's Oscar-night commercial is a direct reference to this bacon dish by Achatz, who is, incidentally, a cancer survivor. I thought all those product placements on Top Chef were tacky enough. This is over the line, smokey.

Comments

  1. #1

    I saw that and immediately got the reference, intended or otherwise. Tom Colicchio you are dead to me (after the Top Chef finale tomorrow night).

  2. #2

    I keep listening to the news speak about south beach diet info so I have been looking around for the best site to get info

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    [...] Hamburger Today reports that Padma Lakshmi, following on the heels of fellow Top Chef judge Tom Colicchio’s Oscar-night commercial, will start hawking for Hardee’s. var addthis_pub="washingtoncitypaper"; var [...]

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