Pharmacies that keep their condoms in locked cases cite shoplifting as the main rationale for the safe-sex lock-up. When shoppers are ashamed to buy sex-related items, the theory goes, they’re more likely to steal them—instead of sheepishly carrying them to the counter. But condom shame could hold a hidden benefit for pharmacies as well: When customers do buy condoms, they’re more likely to impulse-buy other items, as well.

Online pharmacy mastersdirect.com has conducted a survey about pharmacy shopping habits which is probably mostly bullshit. But the dubious reporting here may hold some truths about pharmacy hang-ups:

* “One out of 10 men said . . . they have had unprotected sex because they were too embarrassed to buy condoms from a pharmacy.”

* “A quarter has simply walked out of a pharmacy because they were too embarrassed to ask for a particular health product.”

* “Thrush creams, tampons and pregnancy tests also made people feel conspicuous. In an attempt to hide their embarrassment over their purchases, well over a third had even bought something they didn’t need as a ‘cover-up’.”

If the last statement is true, pharmacies may not be too eager to reduce the stigma of condom purchasing in their stores. If purchases of condoms, tampons, and lube are accompanied by a lucrative cover, why tone-down your employees’ sex-product gawking?

Personally, I’ve never been so embarrassed to buy a health product that I’ve walked out of the store. But I have definitely picked up a cover item or two to balance out my sex-related purchase. I usually go for the gummy bears—cheap, tasty, close to the counter. I can’t really explain why I find that necessary. Am I afraid the cashier will know that I’m on my period? That I plan to have sex soon? That I plan to have reduced-friction sex soon? Why, instead, would I prefer that the cashier know I’m bleeding out of my vagina, want to have sex, and require a snack?

Photo by Darrow Montgomery

Last week, I wrote about how CVS Pharmacies in Washington, D.C. are continuing to limit access to condoms by locking up some stores and declining to work with public health activist groups. The main problem with condom lock-up is that it forces customers to interact with several employees, wait around in front of the condom box, and verbally request the product. In short, it’s embarrassing.

Sometimes, the employees make it more so. I stopped by a CVS in Los Angeles last week to pick up some personal items—not condoms, though. I approached the cashier with a box of tampons, some Midol, and a pack of gum. I was with a boy.

The cashier rung up my merchandise, requested my CVS card, and delivered my change. Then, she said this to us:

“You kids have fun this weekend, whatever you do or don’t do!”

Whatever we “do” or “don’t do”? You got us good, CVS. I thought your employees could only make me uncomfortable about doing it when I bought something actually related to sex. Now I know you can make me uncomfortable about doing it (or not doing it!) when I buy anything at all!

Photo by Editor B