R&B singer Jeremih, self-proclaimed “Mr. Birthday Sex himself,” wants to make sure that D.C. youth remember to have safe sex (and listen to Jeremih’s hit single, “Birthday Sex”). In this PSA recorded for the local “Street Wize Foundation,” Jeremih inserts some safe-sex messages over the, uh, sex messages of “Birthday Sex.”

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Pharmacies that keep their condoms in locked cases cite shoplifting as the main rationale for the safe-sex lock-up. When shoppers are ashamed to buy sex-related items, the theory goes, they’re more likely to steal them—instead of sheepishly carrying them to the counter. But condom shame could hold a hidden benefit for pharmacies as well: When customers do buy condoms, they’re more likely to impulse-buy other items, as well.

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Devon Hunter, a “a career exotic dancer with formal, professional training in dance and theatre,” set out on the streets hit the clubs of D.C. last weekend in the hopes of launching a new safe-sex campaign. All the guys he approached thought Devon Hunter—who should call me, by the way—was totally lame.

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