Over at City Desk, Ryan Reilly reports on the demise of the online college gossipmonger “Juicy Campus.” Apparently, providing a venue for college kids to punk their frenemies isn’t very lucrative. In a presser, Juicy Campus founder Matt Ivester admitted that “even with great traffic and strong user loyalty, a business can’t survive and grow without a steady stream of revenue to support it.”

Juicy Campus was a lot of things—potentially libelous, bitchy, unsuccessful. I’d like to think the story I wrote last year on the site’s expansion to Georgetown brought out Juicy’s lighter side. This was all the way back in Septeber, when Juicy Campus was still colonizing campuses with a bang instead of folding with a whimper. Oh, memories. Relive the gossip in all its glory here, before the site folds tomorrow.

Photo by TroyMason.

Last month, I wrote a story about anonymous gossip Web site Juicy Campus hitting Georgetown University. I found the GU students I talked to split between the concerned and the insincere: Some were repulsed by the site, while others refused to take the platform seriously (that’s two of Georgetown’s Juicy jokers, Sean Baumann and Tom Hutton, above). Today, the Washington Post has a piece about some Georgetown students who take the site pretty seriously. On Tuesday, Juicy Campus founder Matt Ivester took questions from students. According to reporter Susan Kinzie, those questions included:

- Why can’t you prevent people’s reputations from being smeared on your site?

- Why don’t you take down the racist comments?

- Do you know some students are so distraught about the things said about them that they might drop out of school?

- How do you sleep at night?

Ivester’s defense? “I think they’re going to have to start developing a sense of humor.”

Photo by Darrow Montgomery.