Posts Tagged ‘i hope they serve beer in hell’
Tucker Max Makes Ads I Actually Like!
I Hope They Serve Beer In Hell has officially frozen over: Tucker Max produced some ads I actually like.
The ads, which are running on Glenn Beck’s delightfully incomprehensible Web site, refrain from denigrating women, Mexicans, and the disabled in order to ridicule the religious right. Now that’s a deliberately offensive marketing campaign that I can get behind (still not into the movie, though). The ads, which pair nicely with Becks’ series of incoherent ramblings, are after the jump.
The Anatomy of a Tucker Max Joke
In a promotional blitz for his film, I Hope They Serve Beer in Hell, Tucker Max has published a series of comedic “facts” to help publicize the IHTSBIH way of life. “Blind girls never see you coming,” reads one insight; “The best thing about fat girls is heart disease,” reads another. These “facts” have been deemed too offensive for ad space by at least one ad agency and the Chicago Transit Authority. But for every feminist spoilsport who finds Max’s facts vile, there’s a fan willing to defend the jokes as just plain hilarious.
I have one big problem with the “but it’s just funny!” defense. If an appreciation for Max’s “facts” requires only a sense of humor, and not latent misogyny, racism, or homophobia, why are his fans willing to listen to the exact same joke over and over and over again? It’s the same fucking joke.
Tucker Max Too Sexist For Ad Space?
According to one employee from an ad network solicited by Tucker Max, everyone’s favorite rape culture scholar has been shopping around some ads for “I Hope They Serve Beer In Hell” based on his fratty “fact” catchphrases. Sample Tucker Max “facts”: “Sexism isn’t the same as misogyny, you stupid bitch,” and “The best thing about fat girls is heart disease.”
Apparently, some ad networks don’t like “facts”! According to the employee, the firm rejected the above mock-up, deeming it too “offensive” and “ignorant” for general distribution. The employee says that each of Max’s “facts” proved contrary to the network’s terms of service, as the advertising firm dos not tolerate “garbage.”
UPDATE: Max confirms that his “I Hope They Serve Beer In Hell” ads have been rejected by firms, and has this to say:
“Fuck them. I definitely had some agency pull some holier-than-thou trip a few weeks ago and I went elsewhere. I’m not paying them money so they can tell me what my ads are supposed to be like. Fuck them, and anyone who thinks they can tell me what to say or not say.”
Spot Your Local Tucker Max Douchebag!
Tucker Max, professional sexist, swung through College Park, Md., and Washington, D.C., last month to help promote his new movie, “I Hope They Serve Beer In Hell.” Tucker Max events, you may be surprised to learn, can actually prove helpful to us feminists. Max has the power to gather all the local sexist douchebags into one convenient location for an evening, and that makes those people a lot easier to identify (and mock). But if you didn’t have the heart to trudge out and ridicule the hordes of Tucker Max fans in person, it’s not too late to get in on the fun. Max has graciously provided anecdotal and recorded evidence of the tour’s douchiest attendees for us! See if you can spot any douches from your workplace, biology class, or overpriced Georgetown lounge:
