The Sexist: Sex and Gender in the District

Posts Tagged ‘i am a healthy d.c. mom’

Fenty’s “I Am A Healthy DC Mom”

Last week, Adrian Fenty unveiled the new “I Am A Healthy D.C. Mom” campaign, targeted at encouraging moms to keep their children healthy and safe inside and outside of the womb. The campaign’s launch was accompanied by the release of the administration’s 2007 Infant Mortality Report [PDF].

According to a press release, the campaign asks pregnant women to “commit to forty weeks of prenatal care, staying fit and eating right, and keeping their baby safe and healthy.”

How reasonable is to to expect a full forty weeks of prenatal care from a woman? It means she’ll have to act like a good pregnant lady—like folic acid in place of booze, or whatever—from the moment of conception. That’s before she even suspects she’s pregnant. Before she misses her period. Before she takes a pregnancy test.

Usually, it’s also before she wants to be pregnant.

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