Jessica Valenti is right about the Miss Universe Pageant: As offensive as the public ranking of female swimsuit parts may be to the feminist eye, there’s something very comforting about pageantry. Every year, the Universe comes together to televise an event that proves that sexism exists. In other words, they make for a really easy blog item.

And what’s even better for a feminist critic than a beauty pageant? A beauty pageant with judges who try to bolster the Q-and-A with some feminist-lite questions, only to crown the winner who answers with the most sexism-denying rhetoric.

“I believe that nowadays we women have overcome many obstacles, and I do believe that we have reached the same level that men have,” said Miss Venezuela, now Miss Universe, when asked what women can do to overcome sexism in the workplace. “We must realize there are no longer any barriers amongst us.” And the crowd—along with us bored feminist bloggers—goes wild.

It is a simple formula for both comedy and political commentary:

Take a public figure (Sarah Palin) who holds disagreeable views (abstinence-only education). Zero in on an aspect of her personal life counter to those views (her own teen daughter, Bristol Palin, becoming pregnant). Reveal the comedic irony and/or hypocrisy of the public/private contrast. Repeat ad nauseam on blogs, 24-hour news channels, and late night talk shows.

We should all beware this construction. Though very easy to pull off—and often journalistically and comedically sound—it is a trap. And it will render us all hypocrites. Three lessons from history, after the jump.

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