Rarely am I moved by a feat of advertising, but this Amnesty International anti-domestic violence ad managed to resonate with me. The bus poster is equipped with a camera which uses some sort of futuristic technology to know when it's attracted your eye. The gadget aficionados over at Gizmodo are moved as well, in their own way:

Amnesty International has installed a new anti-domestic-abuse ad fixture in Hamburg, Germany which is equal parts clever and shocking: when you look at the photo, it's a smiling couple; when you look away, it's a dude punchin' a lady.

The high-tech ad, which is unlikely to make it to a bus stop near you, succeeds on an "ooh, shiny" tech geek level. But the new technology helps Amnesty's Ad register a more basic achievement: conveying a simple truth about domestic violence cases in a moment's glance.

Hollaback D.C., which has chronicled countless incidents of harassment on D.C. public transportation, appreciates Amnesty's effort as well —but rightfully wonders if the ad campaign would help anything if installed on the D.C. streets. The short answer is: Probably not. But it's nice to know that intelligent copywriters and cutting-edge technology are being put to use for more than just selling candy bars—and that the problem of domestic violence is worthy of attention from brilliant minds.