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	<title>The Sexist &#187; advertising</title>
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	<link>http://www.washingtoncitypaper.com/blogs/sexist</link>
	<description>Sex and Gender in D.C.</description>
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		<title>Tucker Max Too Sexist For Ad Space?</title>
		<link>http://www.washingtoncitypaper.com/blogs/sexist/2009/09/14/tucker-max-too-sexist-for-ad-space/</link>
		<comments>http://www.washingtoncitypaper.com/blogs/sexist/2009/09/14/tucker-max-too-sexist-for-ad-space/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 17:42:12 +0000</pubDate>
		<dc:creator>Amanda Hess</dc:creator>
				<category><![CDATA[Beyond DC]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[i hope they serve beer in hell]]></category>
		<category><![CDATA[rape culture]]></category>
		<category><![CDATA[tucker max]]></category>

		<guid isPermaLink="false">http://www.washingtoncitypaper.com/blogs/sexist/?p=6399</guid>
		<description><![CDATA[
According to one employee from an ad network solicited by Tucker Max, everyone&#8217;s favorite rape culture scholar has been shopping around some ads for &#8220;I Hope They Serve Beer In Hell&#8221; based on his fratty &#8220;fact&#8221; catchphrases. Sample Tucker Max &#8220;facts&#8221;: &#8220;Sexism isn’t the same as misogyny, you stupid bitch,&#8221; and &#8220;The best thing about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/09/300x250fact22.jpg"><img class="alignnone size-full wp-image-6400" title="TuckerAd" src="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/09/300x250fact22.jpg" alt="TuckerAd" width="300" height="250" /></a></p>
<p>According to one employee from an ad network solicited by <strong>Tucker Max,</strong> <a href="http://www.washingtoncitypaper.com/blogs/sexist/2009/09/11/the-rapiest-quotes-from-i-hope-they-serve-beer-in-hell/">everyone&#8217;s favorite rape culture scholar</a> has been shopping around some ads for &#8220;I Hope They Serve Beer In Hell&#8221; based on his <a href="http://www.ihtsbih.com/">fratty &#8220;fact&#8221; catchphrases</a>. Sample Tucker Max &#8220;facts&#8221;: &#8220;Sexism isn’t the same as misogyny, you stupid bitch,&#8221; and &#8220;The best thing about fat girls is heart disease.&#8221;</p>
<p>Apparently, some ad networks don&#8217;t like &#8220;facts&#8221;! According to the employee, the firm rejected the above mock-up, deeming it too &#8220;offensive&#8221; and &#8220;ignorant&#8221; for general distribution. The employee says that each of Max&#8217;s &#8220;facts&#8221; proved contrary to the network&#8217;s terms of service, as the advertising firm dos not tolerate &#8220;garbage.&#8221;</p>
<p><strong>UPDATE: </strong>Max confirms that his &#8220;I Hope They Serve Beer In Hell&#8221; ads have been rejected by firms, and has this to say:</p>
<p>&#8220;Fuck them. I definitely had some agency pull some holier-than-thou trip a few weeks ago and I went elsewhere. I&#8217;m not paying them money so they can tell me what my ads are supposed to be like. Fuck them, and anyone who thinks they can tell me what to say or not say.&#8221;</p>
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		<slash:comments>58</slash:comments>
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		<item>
		<title>Can Expensive Advertising Beat Domestic Violence?</title>
		<link>http://www.washingtoncitypaper.com/blogs/sexist/2009/07/06/can-expensive-advertising-beat-domestic-violence/</link>
		<comments>http://www.washingtoncitypaper.com/blogs/sexist/2009/07/06/can-expensive-advertising-beat-domestic-violence/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 21:43:01 +0000</pubDate>
		<dc:creator>Amanda Hess</dc:creator>
				<category><![CDATA[Beyond DC]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[amesty international]]></category>
		<category><![CDATA[domestic abuse]]></category>
		<category><![CDATA[domestic violence]]></category>
		<category><![CDATA[gizmodo]]></category>

		<guid isPermaLink="false">http://www.washingtoncitypaper.com/blogs/sexist/?p=4860</guid>
		<description><![CDATA[
Rarely am I moved by a feat of advertising, but this Amnesty International anti-domestic violence ad managed to resonate with me. The bus poster is equipped with a camera which uses some sort of futuristic technology to know when it&#8217;s attracted your eye. The gadget aficionados over at Gizmodo are moved as well, in their [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/07/amnesty.jpg"><img class="alignnone size-full wp-image-4859" title="amnesty" src="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/07/amnesty.jpg" alt="" width="420" height="292" /></a></p>
<p>Rarely am I moved by a feat of advertising, but this Amnesty International <a href="http://hollabackdc.wordpress.com/">anti-domestic violence ad</a> managed to resonate with me. The bus poster is equipped with a camera which uses some sort of futuristic technology to know when it&#8217;s attracted your eye. The gadget aficionados over at <strong>Gizmodo</strong> are moved as well, <a href="http://gizmodo.com/5302856/anti+abuse-bus-stop-ad-only-batters-women-when-nobodys-looking">in their own way</a>:</p>
<p><span id="more-4860"></span></p>
<blockquote><p><span class="autolink">Amnesty International</span> has installed a new anti-domestic-abuse ad fixture in Hamburg, Germany which is equal parts clever and shocking: when you look at the photo, it&#8217;s a smiling couple; when you look <em>away</em>, it&#8217;s a dude punchin&#8217; a lady.</p></blockquote>
<p>The high-tech ad, which is unlikely to make it to a bus stop near you, succeeds on an &#8220;ooh, shiny&#8221; tech geek level. But the new technology helps Amnesty&#8217;s Ad register a more basic achievement: conveying a simple truth about domestic violence cases in a moment&#8217;s glance.</p>
<p><a href="http://hollabackdc.wordpress.com/">Hollaback D.C.</a>, which has chronicled countless incidents of harassment on D.C. public transportation, appreciates Amnesty&#8217;s effort as well &#8212;but rightfully wonders if the ad campaign would help anything if installed on the D.C. streets. The short answer is: Probably not. But it&#8217;s nice to know that intelligent copywriters and cutting-edge technology are being put to use for more than just selling candy bars&#8212;and that the problem of domestic violence is worthy of attention from brilliant minds.</p>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>When Gender Equality Goes Horribly Wrong</title>
		<link>http://www.washingtoncitypaper.com/blogs/sexist/2009/06/30/when-gender-equality-goes-horribly-wrong/</link>
		<comments>http://www.washingtoncitypaper.com/blogs/sexist/2009/06/30/when-gender-equality-goes-horribly-wrong/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 18:03:02 +0000</pubDate>
		<dc:creator>Amanda Hess</dc:creator>
				<category><![CDATA[Beyond DC]]></category>
		<category><![CDATA[adfreak]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cigars]]></category>
		<category><![CDATA[Davidoff]]></category>
		<category><![CDATA[Jezebel]]></category>
		<category><![CDATA[sex]]></category>

		<guid isPermaLink="false">http://www.washingtoncitypaper.com/blogs/sexist/?p=4766</guid>
		<description><![CDATA[
AdFreak has discovered these sexualized advertisements for Davidoff cigars. Each ad is accompanied by a photograph of a male model appearing to orgasm upon catching a whiff of some fine Davidoff cigar smoke. The ads read, &#8220;Every Man Has a D-Spot.&#8221;
Finally, you may be thinking. Men reduced to sex objects in order to sell phallic [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/06/cigarad1.jpg"><img class="size-full wp-image-4767 aligncenter" title="cigarad1" src="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/06/cigarad1.jpg" alt="" width="300" height="387" /></a></p>
<p><strong>AdFreak</strong> <a href="http://adweek.blogs.com/adfreak/dspot-print-ads-for-davidoff-cigars.html">has discovered</a> these <a href="http://jezebel.com/5304488/davidoff-cigars-the-dirtiest-smokes-since-the-clinton-administration">sexualized advertisements for Davidoff cigars</a>. Each ad is accompanied by a photograph of a male model appearing to orgasm upon catching a whiff of some fine Davidoff cigar smoke. The ads read, &#8220;Every Man Has a D-Spot.&#8221;</p>
<p><em>Finally, </em>you may be thinking. <em>Men reduced to sex objects in order to sell phallic shit, and not women this time around! </em>[See female "O" faces in advertising: <a href="http://adweek.blogs.com/adfreak/2009/02/three-olives-very-keen-to-see-your-oface.html">Exhibit A</a>, <a href="http://jezebel.com/5302007/blow-job-jokes-abound-with-gross-new-bk-ad">Exhibit B</a>, and a bonus nonconsensual orgasm ad in <a href="http://www.thaindian.com/newsportal/india-news/ny-model-makes-millions-over-faked-orgasm-jewellery-ad_100112575.html">Exhibit C</a>]. So is this gender equality? Is it regressive? Or is it just icky?</p>
<p><span id="more-4766"></span></p>
<p style="text-align: left;">I say it&#8217;s gender-equalizing regressive ickiness, but gender-equalizing regressive ickiness that reveals an interesting dynamic in mainstream sexist advertising. In traditional sex-sells ads, women&#8217;s bodies are used to grab the attention of potential buyers whom admen assume either a) desire these women or b) want to be these women in order to be desired by men. The focus, then is always on male pleasure.</p>
<p style="text-align: left;">And these ads are no different, as this collection of orgasm faces attests:</p>
<p style="text-align: center;"><a href="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/06/cigarad2.jpg"><img class="size-full wp-image-4768 aligncenter" title="cigarad2" src="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/06/cigarad2.jpg" alt="" width="300" height="385" /></a></p>
<p style="text-align: left;">Still, focusing the imagery directly on male sexual pleasure is helpful for a few reasons. First of all, the ads are specifically <em>not</em> focusing on women/objects as a means to that pleasure. Great!</p>
<p style="text-align: left;">Second, this conscious inversion of the male gaze is visually disturbing enough to serve as an implicit commentary on our collective comfort with exploiting female sexuality in advertising. We&#8217;re comfortable looking at the boobs, but looking at the people looking at the boobs? Yuck!</p>
<p style="text-align: left;">And then, <a href="http://www.washingtoncitypaper.com/blogs/sexist/2009/06/16/huffington-post-sometimes-a-cigar-is-just-a-nipple-is-just-sexist/">there&#8217;s the whole cigar thing</a>. If you buy into the idea that a cigar is not just a cigar, these men are getting off on the perceived sexual potency of their own dicks, and that&#8217;s pretty funny. I really hope that&#8217;s what you were going for, Davidoff!</p>
<p style="text-align: left;">Still, while I appreciate the attempt at sexist imagery switcheroo here, I&#8217;m not sure I ever want to be comfortable being persuaded to buy something by looking at a <strong>David Duchovny </strong>look-a-like experiencing a contact high orgasm:</p>
<p style="text-align: center;"><a href="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/06/cigarad3.jpg"><img class="size-full wp-image-4769 aligncenter" title="cigarad3" src="http://www.washingtoncitypaper.com/blogs/sexist/files/2009/06/cigarad3.jpg" alt="" width="300" height="375" /></a></p>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Hate Palin? Rent a Storage Locker</title>
		<link>http://www.washingtoncitypaper.com/blogs/sexist/2008/10/29/hate-palin-rent-a-storage-locker/</link>
		<comments>http://www.washingtoncitypaper.com/blogs/sexist/2008/10/29/hate-palin-rent-a-storage-locker/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 19:34:11 +0000</pubDate>
		<dc:creator>Amanda Hess</dc:creator>
				<category><![CDATA[The Sexist]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[Feministing]]></category>
		<category><![CDATA[Sarah Palin]]></category>

		<guid isPermaLink="false">http://www.washingtoncitypaper.com/blogs/sexist/?p=688</guid>
		<description><![CDATA[
Via Feministing, a photo of a new ad in New York subways for Manhattan Mini-Storage&#8212;and against Sarah Palin. When will the kitschy pro-choice advertisement strategy hit the District?
]]></description>
			<content:encoded><![CDATA[<p><img src="http://i276.photobucket.com/albums/kk34/feministing/palinad.jpg" alt="" width="400" height="500" /></p>
<p><a href="http://www.feministing.com/">Via Feministing</a>, a photo of a new ad in New York subways for Manhattan Mini-Storage&#8212;and against <strong>Sarah Palin</strong>. When will the kitschy pro-choice advertisement strategy hit the District?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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