The Decade In Masculinity
Based on anecdotal experience, I'd contend that women are about as into marijuana as men are. And yet, the stoners who graced the silver screen over the past decade were overwhelmingly male, and the weed culture they created was decidedly masculine. In a post on female pot smokers back in September, Double X's Samantha Henig could count the decade's on-screen lady-stoners on one hand: namely, Mad Men's Peggy Olson, Knocked Up's Charlyne Yi character, and the girls of That 70's Show. Meanwhile, from Dude Where's My Car to Harold and Kumar to most of Judd Apatow's film works, weed emerged as the romantic lead for stoner dudes who were uninterested in relationships with actual women.
Peak Year: 2004
Ambassadors: Harold, Kumar, most Judd Apatow heroes
Uniform: Untrimmed facial hair, bong water stains
Activities: Smoking, eating, ignoring women.
Peak Year: 2006
Like the metrosexuals who rose alongside them, bros incorporated some traditionally feminine aspects into their own version of masculinity—think pink polos, pastel ribbon belts, and store-bought scents. But bros differentiated themselves from the metro set with a healthy dose of crippling homophobia that encouraged both aggressive heterosexual behavior and subversive homoerotic displays among the bros. And so—we got aggressive heterosexual sexual conquests (banging some chick in the frat house), alongside decidedly homoerotic sexual conquests (banging some chick in the frat house with three of your best bros). We got extreme masculine contests (CHUG! CHUG! CHUG!) alongside absurd homosocial displays (fraternity initiation paddling). At least women got a reliable warning sign of likely brodom—the double-popped collar.
Ambassadors: Tucker Max, Asher Roth
Uniform: Popped collars, Axe Body Spray
Activities: Drinking, homophobia, sex, chowing on 'za.