The Sexist

Give Your Wife the Gift of Objectification This Christmas

[youtube:v=iNScRM_NzLI]

Gawker points us to this absurd, Michael Bay-directed Victoria's Secret commercial, which combines a butt rock soundtrack, edgy desert vistas, motorcycles, cars, knife-throwing, a helicopter, explosions, unexplained circus performers, a jet, half-naked sexy ladies, and wind machines. In other words, it appears to be targeted at women.

This ad is the very essence of a Michael Bay movie distilled down to one-and-a-half minutes. Except this time, Bay is attempting to use women's bodies to sell a product (women's underwear) exclusively consumed by women. Oops, nope—he's just straight-up selling women's bodies again!

If the helicopter circling over the naked chick didn't tip you off, perhaps the tag-line will:

"One Gift: A Thousand Fantasies."

So: This ad is targeted at the man who is interested in buying a woman something for himself this holiday season. Who knew Michael Bay could be so complicated?

Comments

  1. #1

    Bay missed a golden opportunity to feature explosions IN the panties. The legions of pyroflatulation fetishists will long remember this outrage.

  2. Comrade Al Gonzales
    #2

    Commercial of the Year - bar none. Living in DC it's hard to believe there are women that beautiful out there. The woman in the middle is perfect. I should move to LA - before this snow & ice storm arrives.

  3. Comrade Al Gonzales
    #3

    How is taking a man home like a snowstorm? You never know when he's going to come, when he's going to leave, or how many inches you're going to get.

  4. #4

    I think the larger point, Comrade, is this: You might find a woman that looks like that if you head over to a Los Angeles lingerie modeling call. But you're not going to find her by shelling out too much money on weird underwear and hoping that she suddenly descends from the heavens, preferably via Michael Bay's sexy helicopter.

    What an awkward gift.

  5. #5

    Can you really blame Michael Bay, or anyone for that matter, for objectifying women in a lingerie commercial? I mean they are the objects that are the most important selling point when it comes to lingerie. It seems as if women look in the wrong places to complain about things that certainly fit the situation. For example, how can you be mad about the representation of women in any form of entertainment considering it's contained in just that-- entertainment. Michael Bay nor Victoria Secret stated that this was the only position that women were good in or for-- no pun intended. I think we all need to step back and look at what we're really complaining about and ask ourselves if what we feel is valid in every situation.

  6. #6

    Ugh. This is so not the Christmas spirit. Thankfully, there is an alternative to all this Big Eastern Syndicate nonsense. Check out SlowChristmas.org for inspiration on how to do things without Victoria's Secret's help this year.

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