The Sexist

The Tweens Are Coming!

Watch out, Washington-area adults, children, teenagers, and male tweens: The tween girls are taking over the District of Columbia. This October, the "leading tween girl research firm" will team up with the nation's largest "tween girl social networking site" to host the first "National Tween Girl Summit"—ever. Details!

Washington's Capital Hilton Hotel will play host to 250 female tweens along with several notable non-tween "policy makers, marketers, experts, celebrities and other persons of note." Areas of discussion include "community service and activism, personal safety online and off, tween pressure and self-image," and some insider-baseball type tween stuff: "what’s hot and what’s not in the world of tweens."

'Tween policy-making sessions, the hundreds of tween girls will also have the chance for some down-time. What better place for a tween to relax than at the "Tween Video Game Lounge," where tween-friendly titles like "LITTLEST PET SHOP™ FRIENDS, LITTLEST PET SHOP™ ONLINE and CHARM GIRLS CLUB™." There's also going to be an Ice Cream Social. And Michelle Obama is invited! Needless to say, this is going to be awesome.

Where do I sign up?

Wait—what the fuck? A tween has to be "9 to 14 years old"? But wait—it says here that The First Ever National Tween Summit is planning a special treat for post-tweens, as well: it's going to be called tweensummit.com, and it promises to be "a place for parents, press, marketers—adults."

As if. Tweensummit.com is totally going to be a thinly-veiled containment area to keep the worst kind of grown-ups from totally ruining everything for the tweens. Whatever.

  • katydid

    Amanda,
    Why no comment about the sexist creation and marketing of such inane and worthless video games for girls? You've cited perfect examples. Research has shown that mastery of video games has helped younger generations with newer medical technologies, and helped advanced their careers. All video games are not worthless. Maybe you didn't tackle that topic because you couldn't find a way to attack liberals while doing so?

  • http://www.washingtoncitypaper.com/blogs/sexist Amanda Hess

    katydid,

    I would caution against interpreting my tongue-in-cheek coverage of a press release as a tacit endorsement of the products affiliated with it, but you're right---my lack of comment on "LITTLEST PET SHOP™ FRIENDS" and "CHARM GIRLS CLUB" was an oversight. I'll admit that I'm not too familiar with the tween video-game scene, though obviously expanding beyond pet ownership and princessy shit is a good goal for videgame marketers interested in selling their wares to young girls.

    Still, if "research has shown that mastery of video games has helped younger generations with newer medical technologies," I'm not sure that swapping in dogs and clothes is really much worse than basing your gameplay on guns and bombs. If it attracts some young girls into using the technology that can help them, it seems to me like these games may fail in one way but succeed in another.

  • http://www.washingtoncitypaper.com/blogs/sexist Amanda Hess

    Also, I'm not sure why you're under the impression that the "National Tween Girl Summit" is not affiliated with liberal politics? Their dream attendee is Michelle Obama.

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