I'm brushing aside simply the notion that we must coddle people. That we must accept things as they are and not encourage people to become better. I don't recall where I heard this recently, but it makes complete sense: We are willing to confront smokers and tell them how unhealthy it is, etc. Why can we not do the same with people with weight problems?

If we can't deal with having our feelings hurt, geez... How lame are we? It hurts my feelings if I screw something up, or if someone calls me an idiot (a title that EVERYONE earns at some point or another), but does that mean it's not true? Truth hurts sometimes, but have we become so fragile a society that we cannot tolerate any criticism? Confrontation of certain issues is often a good way to stimulate change. I'm not going to pretend I would be happy to keep these extra 20 lbs or so. And, I don't think we should collectively tell people that it's okay to be fat. I think we should continue to love and care for each other, make light of certain things and get our asses on treadmills or in the pool or something.

It's not just the issue of weight. It's people who smoke too much, drink too much, smoke too much weed... It's compulsive shoppers and workaholics... Sometimes, they just need an intervention. Sometimes they need it often. Satirical fiction, for example, is considered subversive and often throughout history has resulted in the powers that be seeking revenge. But, it inspired the people. It kept things in check. Did Bacardi intend to promote positive society? Nah. They just wanted to sell some alcohol. And, they wanted to do it in a way that was a little funny.

So, build a bridge and get over it. Truth and life are not always happy things. Harsh, but true. We're not perfect just the way we are. Look in the mirror. Look at your test scores in school. Look at the results from your last physical. It's really okay to not be perfect, but that doesn't mean that we have to accept the status quo and never even try to improve. We have problems. Laugh about them, work on them and move on. Don't get so hung up on all these stupid little details.

Would I have opted to create this campaign? Nope. But, I'm not going to get all pissy about it either.

Things that make you go "hmmmm" again.

Define overweight will you please?

You say: "They didn’t invent this scenario, they just decided to make light of it and maybe make a little money".

While brushing aside the sad feelings of inadequacy and isolation created by such negative stereotyping you seem to rely on the 'tough on fat' ideology to make your point. You then conveniently ignore the the other many highlights used in these ads related to appearance that can be so painfully employed to hurt people.

To me that demonstrates ignorance, misunderstanding or callous disregard.

If you are not comfortable in your own skin that's for you to deal with. It doesn't give you or the the creeps who actually DID invent this, ad 'scenario' as you like to call it, license to hurt someones feelings.

It's as simple as that, it hurt feelings, Bacardi understands this and has taken action, apparently.

Go on, have a few breezers and then tell us all how attractive they made you.

Hmmmer. Things that make ya go, hmmm?

Were they drinking their own stuff when they wrote this? So...it's okay to offend Israeli women, but American women are "Off Limits"? Or was this targeted to Israeli Men talking about American Women?