The Sexist

New GPS Chastity Belt Very Unattractive

The UK's Daily Mail is reporting that "Feminists around the world have reacted with horror" to a new lingerie product that attaches a GPS tracker to a very unattractive underwear set. The bra and panties set, which includes a hideous faux-pearl choker along with a high-tech global positioning system, sells for 500 pounds and is extremely ugly.

"It is outrageous to think that men can buy this, programme it and give it to their partners and then monitor them," Berlin feminist leader Claudia Burghart said about the unfortunately designed lingerie. "It is nothing more than a chastity belt for insecure men."

Also offensive to women are the disgusting maroon rose print, the trashy sheer bodice, the inexplicable white strings emanating from the vaginal area, and what appears to be a set of satin wings attached to the woman's arms by elastic straps.

Brazilian designer Lucia Lorio defended her lingerie, describing it as a product for the "modern, techno-savvy woman" who has no taste. Lorio added that the collection "is a wink to women and a challenge to men because, even if she gives him the password to her GPS, she can always turn it off." Women should note that they may also take off the lingerie, and never, ever put it on again.

  • Coleman


    In the end, the "one can always opt-out" clause of new technologies inevitably comes with an expiration date. In the (probably near) future, turning off a wireless device's GPS locater will entail negative social consequences for anyone who chooses to do so. "Efficiency" will demand it, I think. That's simply how things march forward. Can you imagine a middle-class first world citizen without a cell phone these days? Of course not, since wireless communication, once priced for the masses, has become part of the demands of commerce and friendship. One can no longer opt out and expect to be treated as normal.

    GPS will soon be available for everyone's phone, but the fact that someone put GPS specifically in sexy women's underwear is telling, since, unlike an iPhone, sexy underwear has no other function than turning your partner on. What will the consequences be for the woman who "opts out" of being tracked by her boyfriend (whether the device is in her phone or her underwear)? Time will tell. Meanwhile, this is one bra every woman should burn.

  • Amanda Hess

    Thank you special Sexist correspondent Coleman!