Loose Lips

The Signspotter: Bryan Weaver

The Signspotter: Bryan Weaver

Candidate: Bryan Weaver, running for D.C. Council in Ward 1

Colors: Green and white

Graphic elements: A stylized version of the D.C. flag in the upper-right corner

Slogan: "Weaver. Ward One."

Spotted: Mt. Pleasant

The SignspotterSignspotter says: Bryan Weaver's genial introduction by web video is an unsubtle homage to a legendary ad used by Minnesotan Paul Wellstone when he first ran for Senate in 1990. His campaign signs are, too: a similar green color and simple white type treatment with little to say other than the candidate's name.

But where Wellstone's 1996 and 2002 signs included an exclamation mark after his name, Weaver—perhaps honestly noting the relative gap in enthusiasm their candidacies has created—leaves just a period. The sequential periods around sentence fragments suggest this ought to be a no-nonsense declaration—"Weaver. Time for a Change." or "Weaver. Not a crook."—but instead, they punctuate the most banal data: the candidate's name and jurisdiction. It's nice to meet a candidate who has too few fonts—in this case only one—since most wrestle with too many, but it's a particular problem for a candidate who has nothing to say in any of them.

Weaver seems to be counting on an abstract rendering of the District flag to generate the excitement. It is an odd companion to Weaver's genteel type: three childlike, handcut stars dancing oddly on uneven strips. This looks like something out of the UNICEF graphic-design shop. It drifts, like a satellite, in the corner of the sign, cocked at an inexplicable angle—and the white text and border doesn't give it much opportunity to stand out. It almost appears to be in disguise.  "I don't think people will associate the icon in the top right to the flag of D.C., because of the color scheme," says Michael Bronstein, a direct-mail consultant based in Pennsylvania.

Photo by Darrow Montgomery

  • unoriginal

    Sasha,

    what a hypocrite you are: you took David Brooks to task for not fact-checking*, meanwhile in this forum you spew innuendo without hesitation.

    who is the "crook"?

    on Sept 14 there will be a special space reserved for you at the bottom of the idiot pile.

    *http://www.phillymag.com/articles/booboos_in_paradise/

  • Shhhhh it’s okay.

    Unoriginal, less coffee for you --- Mr. Graham supporter.

    He wasn't calling Jim Graham or Jeff Smith a crook. It was an example. You all seem a little uptight today.

    No corruption in him. Not a crook. Not the foucus of the investigation. We get it, and we are all good over here. Breath deep. A little tea. Some Allman Brothers. Maybe a little herb.

  • http://none May B. Tisnot

    Looks like a Royal Crown, and sends a message of royalty and entitlement, explicably cocked at an angle to show attitude in his majesty.

    Maybe there's more than one "king-pin" in this race.

  • DCDude

    So obviously the old Asylum logo. Gets my vote based on that alone.

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