The Undecided: Negative Ad Edition
August 12: Fenty Attacks!
Today’s Event: The mayor's negative ad drops, attacking Gray's record running the Department of Human Services in the early 1990s. One of my sources sends me a YouTube link to the ad with this angry note: "Does Fenty have room to talk here?" He apparently doesn't: In fact, Fenty doesn't talk at all in the ad, instead choosing to let the mournful piano music, negative headlines, unflattering pictures, and a stern female narrator testify against Gray. But, for me, an ad about how bad homeless-services were under Gray only backfires. It reminds me what a horrible job Fenty is doing with homeless children.
Influence: Huge. Fenty's homeless services still include many of the same symbols from that era: inhumane warehousing, trailers behind high fences, and indigent families sleeping in cars or being put up in hotels. D.C. General is Fenty's D.C. Village—just another notorious facility housing homeless families.
Net impact: Leaning Gray.
But: Ad also shows Fenty talking and laughing with average residents. See, he's changed!