Housing Complex

Brentwood: Just Like Midtown Manhattan

Does this call to mind 3rd and Rhode Island Avenue NE?

What is it with painfully aspirational comparisons to the Big Apple in this town? In what must be the most awesomely misguided condo sales website in recent years, PERS Development is advertising its "Mint Living" project on 3rd and Rhode Island Avenue NE with pulsing trendy music and what appears to be an aerial view of midtown Manhattan at night (we're pretty sure that's the George Washington Bridge on the left and the Citigroup building on the right, at least).

The Business Journal reported back in August that the planned renovation, snatched from the jaws of condemnation hearings, will offer 20 luxury condos priced between $200,000 and $300,000. But while the roof deck with European shower, glass-enclosed gym, and scattered iPod docking stations all sound like nice amenities, the building still shares an intersection with a liquor store and a gas station. The "neighborhood convenience" section boasts a 1-block walking distance to Home Depot and 2-mile proximity to Verizon Center.

A good buy, perhaps–but Manhattan it's not.

  • Anonymous

    Well they could have told potential buyers to Drop Dead but, then again, that didn't work so well in Logan.

  • Anonymous

    The Brentwood thing looks like your typical developer gimmick to convince buyers to pay a lot of money to live in a place without much going for it. I find the Rosslyn reference you included to be more interesting since it exposes the identity crisis that non-descript places like Rosslyn (or Arlington for that matter) typically suffer from.

  • plawcas

    Take a look at the WY18 condo website in Adams Morgan. http://www.wy18condos.com/features.html I'm pretty sure that's the Maryland State House dome to the right... the one in Annapolis.

  • Pete

    I just looked at the Mint website, I don't see it. I see a picture of downtown DC. Granted, the Mint isn't downtown, but that's marketing for you.

    As for the neighborhood convenience, what's the knock there? It's a neighborhood in transition with a lot of work ahead of it. At least Mint is trying to bring more people with money to an area that needs it.

    What would you have said to folks looking at condos around 14th street ten years ago? 14th Street was a wasteland (full of liquor stores) before all the trendy shops started popping up. Would those shops had popped up if it wasn't for some clever developers seeing an opportunity?

  • amanda hess

    It's Manhattan on Rhode Island Ave.!

  • Bloomingdale/LeDroit Park Resident

    It would be great for the area if this project goes through and is successful, and I would applaud anyone that would have the guts to live there. I think that part of Eckington has potential, but I am not sure I could put up with all the misfits. It is already enough in Bloomingdale and crossing over N. Cap, it only gets worse...just look at the crime reports.

    Anyway, I hope that area does become safer.

  • Jason

    This company has a reputation for going in transitional neighborhoods and getting it right. Plus, its a DC Monument pix. Whats the big deal? Thank God they are here.