The neighborhood services non-profit just big-time branded its new headquarters in Shaw. Don't ask me, ask them.
Photo from flickr user Bread for the City.
They're slappin' signage all over any bare surface they can in Shaw in anticipation of what was once a neighborhood being obliterated by an infestation of new bannering, a craze burying that part of town.
There is apparently too much easy city money slopping around it to stop the bannering movement. Poor Shaw is kind of wedged between the new gerrymandering that has created the behemouth known as the "Mid City Arts District" (MCAD). MCAD will beguile the world with catchy, cutesy slogans like DROP DEAD artsy, or DROP DEAD mid city, etc. plastered on banners everywhere luring in the art savvy Washington tourist trade.
If that isn't bad enough now comes the "Places From Which You Can See the Douglas Development Sign District" edging in from the south and east.
Its all good though. Nothing portends success like an "arts district" construed by a gaggle of housefrau working as a committee and properly bannered. The idea that Bread for the City needs a bigger sign because there are so many more of our neighbors desperate to find it and therefore the paltry millions being invested in our civic banners might be better spent is just sour grapes.
I look forward to welcoming the lucky few who can actually afford to travel and visit as they wander empty streets under the comforting flutter of banners through an urban blightscape reminiscent of a midieval tiltyard.
How is that sign legal? It's blocking window access and is a fire hazard. Any bets on whether they got the necessary permits?
And i thought my donation to them would be used for food...
"How is that sign legal? It's blocking window access and is a fire hazard. Any bets on whether they got the necessary permits?"
Well, there likely aren't residential bedrooms up there so I don't think there are any code violations.
Anyway, this sign is a lot better looking than the building it's covering up...