Housing Complex

Chipotle Responds

Only if the numbers work out though!

Only if the numbers work out though!

Amid listserv chatter about boycotting Chipotle for giving Fairlawn the cold shoulder–even turning down the offer of free rent–a community member asked the burrito chain to explain itself. Chipotle's response is below.

A,

Thank you for writing us! We've been watching this area for about three years now, and we're really happy to see the area changing. But we feel that the area is still a long way from having the right day parts necessary to support one of our restaurants. We'll be there at some point but probably not at least for the next 18 months when three more developments come on line. Furthermore, it is the initial density of people and capital cost that weigh most heavily on our bottom line – so even with free rent, unfortunately our numbers just don't work at this point in time. That said, we are definitely pushing the envelope on new deals and going into trade areas that have challenged or limited day parts in the DC area for the future, so please keep your fingers crossed, and we appreciate your time and attention.

Sincerely,

Joe Stupp

Chipotle

  • http://www.congressheightsontherise.com The Advoc8te

    Let me be the first to call "bol" on this.

    What the heck is "not having the right day parts?"

    People who eat? People who eat in the day?

    Chipotle should just cop that they did not want to take a risk on East of the River right now. Maybe this is for the best. Perhaps East of the River doesn't want to take a risk on Chipotle.

  • http://fairfaxvillage.blogspot.com/ Miss V

    I've looked at the nutritional content of a Chipotle Burrito and 1 burrito makes McDonald's look healthy. We don't need Chipotle and once the environment "improves" we still don't need them.

  • http://fairfaxvillage.blogspot.com/ Miss V

    BUT... I thank the author for using the name of the neighborhood and not just saying SE.

  • http://www.congressheightsontherise.com The Advoc8te

    Amen!

  • jeanne

    I Googled "day parts" trying to figure out what he was talking about, and not much came up. I assume it's commercial real estate jargon, but I'd love to know exactly what it means....?

  • commercial crowd

    day parts = commercial lunchtime crowd, where a place like Chipotle, Potbelly, etc make more of their revenue in a day. A residential area usually won't generate the line of customers needed. IHOP is a different story, they don't rely on a large lunchtime crowd as their main revenue source

    The grays is a nice building, but how much daytime traffic are they going to generate when everyone is at work.

  • nancy

    Thanks for going to the source. Makes sense to me.

  • Eli

    Stores have to maintain an image. I bet there's no Neiman Marcus "east of the river" either. Chipotle, to my knowledge, has never been a trailblazer. I don't understand why people are surprised/mad at this. Should Georgetown complain about a lack of fried chicken/chinese take-out joints?

  • Shiba-Fussa

    The same reasoning would apply to the Navy Yard - just not enough to justify opening restaurants yet. At least CMG responded to this - kudos.

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