Posts Tagged ‘pepsi challenge’

Remembering Great Political Lessons Of The 1970s With Ezra Klein

The venerable Ezra Klein reminds readers of this timeless lesson today: In 1975, Pepsi unleashed "the Pepsi Challenge," a blind taste test where subjects threw back an ounce of each beverage and reported back on their favorite. Their favorite was Pepsi. You already know what happened next: Coca-Cola developed a more Pepsi-like product called "New […]