fibre space Talks About Handcrafted Alexandria

One of the 13 businesses taking part in the Handcrafted Alexandria initiative is fibre space.

According to this article by the Washington Business Journal, thirteen Alexandria-based businesses have joined forces to launch a new marketing campaign called “Handcrafted Alexandria.”

The businesses that have decided to take part thus far include Fibre Space, Torpedo Factory Art Center, Potomac Bead Company and the Art League Gallery and School.

Danielle Romanetti, owner of fibre space, answered a few questions about the fiber store’s involvement with Handcrafted Alexandria.

How did Fibre Space get involved with “Handcrafted Alexandria”?
“When I was working on the business plan for fibre space, I envisioned a collaboration among our shop and the other craft and art shops in Old Town. I named it ‘Handcrafted Alexandria’ and started working on the initiative shortly after we opened, only to find out that the Torpedo Factory Artists Association was working on the very same idea under the same name! I touched base with their lead on the project and we joined our efforts, although I won’t take the credit. They definitely put in the most work for our grant.”

What are some of the benefits of being associated with Handcrafted Alexandria?
“It provides a way for my customers to find out about the other great crafty stores in Alexandria and for their customers to find us. We want Alexandria to be viewed as the handcrafted hub that it is and hope that folks will travel down here from DC and beyond.”

Do you feel there was a strong sense of handmade and the arts before the campaign came about?
“Definitely! Alexandria has long been a center for arts and crafts.  We host two very large art fairs – Art on the Avenue and the Alexandria Festival of the Arts.”

Will the store have any special events or promotions to coincide with the campaign?
“We hope to participate with the other members for scavenger hunts, discount weekends and other shopping events. We are working on planning many exciting events in the coming months.”