Etsy Tip: Cooperative Advertising Program
If you are currently a seller on Etsy.com or are thinking about setting up shop, you will be interested in their new Cooperative Advertising Program.
For me, I have always been afraid to buy my own ads in national magazines because the price just seems too high for such a small space to show off my work. So Etsy is trying to help sellers out by securing advertisements in magazines like Bust, CRAFT and Mary Engelbreit’s Home Companion. Here are some important points from their announcement:
- Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
- Etsy Sellers are able to purchase spots in the ad at the discounted rate.
- You will get to display your shop name, an image of one item, its price, and its category.
- The limit is one spot per seller, per advertisement.
The first opportunity for a space in the Bust ad sold out in 6 seconds! The next ad will appear in the May issue of CRAFT and is on sale on Thursday, February 21st, 2008 at 3:00pm EST. 36 spots will be available to sellers at a price of $50 each.
My advice if you do plan to buy a space is to make sure you pick a spot in the right magazine and that you put your best photo forward. You wouldn’t want to pay $50 for a spot and send a bad photograph of the wrong item for that publication’s demographic. So, do some research and know your customers!
Upcoming opportunities are:
– Mary Engelbreit’s Home Companion, spots go on sale: Monday, March 3rd, 2008, 30 Spots at $75 each
– Venus Zine, spots go on sale: Thursday, March 27th, 2008
Visit the Storque article for more information on this program (including where to go to buy a spot!).
Oh course, this is only for people who currently have an Etsy shop, so what are you waiting for?
Tina Seamonster blogs her life and craft at http://www.ilikeseamonsters.com. She thinks you are rad.
