Selling Beer With Sex Appeal

I wasn’t looking for company.

I was at HammerHeads for part of Monday, June 8‘s  town council meeting, riding out the closed-door executive session by catching up on work and drinking Coronas. It was a slow night, but not too slow. I watched it gather momentum, following the cherries of cigarettes as they disappeared down side streets, betting which girl would fall off her heels first.

Then I was joined by Kara and Brianna, two twentysomethings in white undershirts and long, loopy necklaces made of iridescent blue beads and plastic Bud Light pendants. They’re beer girls, and their job is to convince barhoppers to buy not what’s on special, or what’s good, but what they’re holding in their hands. They don’t need mascots or super bowl ads. They have charm.

And they put a Bud Light on the table in front of me.
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