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	<title>City Desk &#187; CASHPOINT</title>
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		<title>OUT: CashPoint Ads; IN: Betting the BCS Favorite and Laying the Points</title>
		<link>http://www.washingtoncitypaper.com/blogs/citydesk/2009/01/09/out-cashpoint-ads-in-betting-the-bcs-favorite-and-laying-the-points/</link>
		<comments>http://www.washingtoncitypaper.com/blogs/citydesk/2009/01/09/out-cashpoint-ads-in-betting-the-bcs-favorite-and-laying-the-points/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 17:44:46 +0000</pubDate>
		<dc:creator>Dave McKenna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BCS]]></category>
		<category><![CDATA[CASHPOINT]]></category>
		<category><![CDATA[DEPRESSION]]></category>
		<category><![CDATA[florida]]></category>
		<category><![CDATA[OKLAHOMA]]></category>
		<category><![CDATA[poverty]]></category>

		<guid isPermaLink="false">http://www.washingtoncitypaper.com/blogs/citydesk/?p=13240</guid>
		<description><![CDATA[Contrary to predictions made in this space recently, last night's BCS championship game telecast on Fox-5 was NOT overrun with commercials for CashPoint.
That's a locally-based financial outfit that hands out quick cash loans -- with no credit check -- to any sad sack who turns over a car's title and a spare key.
I missed most [...]]]></description>
			<content:encoded><![CDATA[<p>Contrary to predictions made in this space recently, last night's <strong>BCS </strong>championship game telecast on <a href="http://www.wttg.com">Fox-5 </a>was NOT overrun with commercials for <a href="http://www.washingtoncitypaper.com/blogs/citydesk/2009/01/07/bcs-bowl-broadcasts-bring-out-sub-prime-time-commercials/">CashPoint</a>.</p>
<p>That's a locally-based financial outfit that hands out quick cash loans -- with no credit check -- to any sad sack who turns over a car's title and a spare key.</p>
<p>I missed most of the first quarter of Florida/Oklahoma, but saw only two of <a href="http://www.washingtoncitypaper.com/blogs/citydesk/2009/01/07/bcs-bowl-broadcasts-bring-out-sub-prime-time-commercials/">Cashpoint's beautifully awful spots</a> during the rest of the game. Quite a departure from Monday's BCS matchup of Texas and Ohio State, when viewers were forced to endure/treated to another, um, underproduced CashPoint ad every several minutes.</p>
<p>Instead, local breaks previously filled by Cashpoint spots were filled with ads for either a starving artist bazaar at a local hotel or a sell-off of overstocked electronics and computer equipment to be held at the DC Armory.</p>
<p>Anybody still doubt we're in a depression?</p>
<p>On a more upbeat note, however: Anybody who followed the advice given in the same blog post and put their paycheck on Florida and gave the four points has no need today for economic stimulus.</p>
]]></content:encoded>
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		<title>BCS Bowl Broadcasts Bring Out Sub-Prime Time Commercials</title>
		<link>http://www.washingtoncitypaper.com/blogs/citydesk/2009/01/07/bcs-bowl-broadcasts-bring-out-sub-prime-time-commercials/</link>
		<comments>http://www.washingtoncitypaper.com/blogs/citydesk/2009/01/07/bcs-bowl-broadcasts-bring-out-sub-prime-time-commercials/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 04:48:01 +0000</pubDate>
		<dc:creator>Dave McKenna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[BCS]]></category>
		<category><![CDATA[CASHPOINT]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[EXPLOITING THE POOR]]></category>
		<category><![CDATA[florida]]></category>
		<category><![CDATA[Fox 5]]></category>
		<category><![CDATA[OKLAHOMA]]></category>
		<category><![CDATA[poverty]]></category>
		<category><![CDATA[WOODBRIDGE]]></category>

		<guid isPermaLink="false">http://www.washingtoncitypaper.com/blogs/citydesk/?p=13053</guid>
		<description><![CDATA[The season's final BCS game comes with Thursday's Florida/Oklahoma matchup.
If past is prologue, those viewing the alleged national championship game on the local Fox affiliate better be prepared for a barrage of wonderfully underproduced and low-aiming commercials for an outfit called CashPoint.
That's a Virginia financial firm that gives equity loans to car owners.
The best/worst of [...]]]></description>
			<content:encoded><![CDATA[<p>The season's final <strong>BCS</strong> game comes with Thursday's <strong>Florida/Oklahoma</strong> matchup.</p>
<p>If past is prologue, those viewing the alleged national championship game on <a href="http://www.wttg.com">the local Fox affiliate </a>better be prepared for a barrage of wonderfully underproduced and low-aiming commercials for an outfit called <a href="http://cashpointva.com/index.html">CashPoint</a>.</p>
<p>That's a Virginia financial firm that gives equity loans to car owners.</p>
<p>The best/worst of the fantastic/horrific CashPoint ads that aired seemingly every few minutes in Monday's Texas/Ohio State clash <a href="http://cashpointva.com/viewourtvads.html">had a cleavagey female in a retail store fawning over something in a jewelry case</a> and moaning, "I would do <em>anything</em> for <em>any</em> guy that would buy me that!"</p>
<p><span id="more-13053"></span></p>
<p>A nerdy dude standing nearby hears the line and immediately falls for this Moana Lisa.</p>
<p>As his jaw hits the floor and eyes go wide, an excited narrator in Monster Trucks mode barks, "Neeeeeeeed cash? Take your car title to CashPoint and get cash!"</p>
<p>Talk about a sign of the times. According to <a href="http://cashpointva.com/index.html">CashPoint's website</a>, those wanting quick money can bring their "lien-free [car] title" and a spare car key to any of the company's 11 locations throughout Virginia. (Woodbridge, which, as anybody who has taken a cruise down Route 1 lately can tell you, has been all but destroyed by the economic downturn, is the only town with two CashPoint outlets.)</p>
<p>Company staffers will then appraise the vehicle and give you a loan against your car's value.</p>
<p>"CashPoint will hold your title," reads the company's FAQ. "You keep your car and get the cash you need."</p>
<p>No credit check is necessary. But if you don't keep up with payments, the fine print says, they'll put that spare key you handed over to use and take possession of the auto.</p>
<p>I'm no <a href="http://money.cnn.com/2009/01/06/news/tarp.geithner.fortune/?postversion=2009010615">Tim Geithner</a>, but I think that the nerd in the commercial would be better off raising the quick capital needed to land the bauble-craving babe by putting his entire paycheck on Tim Tebow and Florida, and <a href="http://www.betfirms.com/florida-oklahoma-picks/">laying the 4 points</a>.</p>
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