That's the question that attaches to the following passage:

Here are some things you can do at the Maryland Renaissance Festival: You can drench a wench. You can hurl hatchets at tree stumps with red targets painted on them. You can ride elephants. You can participate in a game called rat-pucking, punting stuffed-rat toys across a lawn toward the gathered apron skirts of a matron assigned as the target. You can buy little puffy-tipped horns and walk around for the rest of the day with them attached to either side of your head, and no one will look at you funny. You can coast down a long wooden slide. You can't carry a sword, or even a realistic-looking fake, but you can buy a dull-edged wooden one to go with your knight's hood. You can attend lectures about Tudor-era crime and punishment, or medieval fashion. You (meaning you, legal adult) can walk around drinking a beer in what feels like a small town.

Well, the answer may not surprise those who've been following the new Washington Post Magazine.

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I understand that every publication on the interwebs is trying to crack the whole 'monetizing' nut, but these scrollovers really take things too far.

Take Slate. This a.m., I stole three minutes from actual work to read up on the essentials—you know, my daily dose of counterintuitive rhetorical questions and columns on the best way to break one's leg. Before I could click through to a piece on "why you should let your kid suck his thumb" or a Jack Shafer column asking, "prithee, does we need newspapers?" a ginormous Volkswagen ad swooped in, flashing sleek images of a black sedan and dropping catchphrases like "ART GALLERY QUALITY INTERIOR" and "POSITIVELY OOZES CLASS." Yum! Before I knew it, I had accidentally clicked on an article asking whether socialized medicine had killed Natasha Richardson. I did not read this article.

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