Eastern Motors Curse Soon to Have New Victims
Big news from today’s taping of the next generation of Eastern Motors Commercials, at least for those who don’t mind the misuse of “big” and “news”:
Out: Sean Taylor, Carlos Rogers, Brendan Haywood
In: Chief Zee
The new spots, which will feature Skins Jason Campbell, Antwaan Randle El, Santana Moss, and fresh Raven Willis McGahee lip-synching the used car chain’s fabulous jingle and mingling with a $400,000 Lamborghini and equally costly Rolls-Royce, were filmed at a desolate former Hyattsville outlet of the Easterns Automotive Group chain. (For the confused: the car company’s corporate name is Easterns; the dealerships are called Eastern.)
Easterns says Clinton Portis, who took over for LaVar Arrington as the lead lip-syncher last season, is still part of the commercial family, but was out of town and unavailable for the shoot. Anybody suggesting that Portis’s no-show was linked to his fear of being dogged about the Michael Vick situation would surely be barking up the wrong tree.
Chief Zee, the durable Skins mascot best known for the beatdown he took from Philly fans during a Monday Night Football game at Veterans Stadium, was brought in instead of another active Redskin after Easterns was told by the marketing arm of the NFL Players Association that it had could not have more than five NFL players under contract without paying a $250,000 licensing fee.
Moss and Randle El danced around while the theme song played as if it was their favorite track. But the Chief, wearing his standard red-velvet-looking ensemble topped off by a feathered headdress that’s gotta come damn close to violating hate-crime statutes, needed cue cards to get through the “Your job’s your credit!” portions of the taping.
5 Responses to “Eastern Motors Curse Soon to Have New Victims”
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June 12th, 2007 at 9:32 am
I grew up a Redskins fan. When I realized how silly the word “Redskin” was, I began calling them the ‘Skins. Do publications use “‘Skins” as a way not to condone the use of “Redskins”. Or is it just all a matter of syllables?
June 12th, 2007 at 5:40 pm
I do love the Eastern Motors track though. It’s on my I-Pod, right after “Manny And Olga’sl Pizza” and the old Joon-Ree Kung Fu song.
Nobody bothers me.
July 9th, 2007 at 5:40 pm
[...] Steinz via Hogs Haven, I give you the latest product of the Eastern Motors marketing machine, the production of which was chronicled right her on City [...]
August 5th, 2008 at 3:41 pm
Where do you download the theme song from??
October 7th, 2008 at 2:24 pm
The jingke is ok, thier cars are junk.