Author Archive for Lydia DePillis

Giver Beware: If You’re Doing Pro Bono Work for the District, Don’t Sign Any Checks

It seemed like a simple enough plan for the venerable public relations firm Ogilvy: Design a few ads for the D.C. Public Schools' new teacher recruitment initiative, place them in local media markets, get good corporate karma for doing the work pro bono, and bill the District for any expenses incurred.
Except if they don't reimburse [...]