Author Archive for Jandos Rothstein

Yokel Angle

Back in the day, slanting national outdoor advertising campaigns to all but the largest markets was usually too costly. And when someone did pay to print a few hundred subway posters for a system the size of the Metro, they’d usually scrimp on content, reasoning that we local yokels would be so flattered by the [...]

Introducing the New Print Edition of City Paper

In the winter of 1996, Washington City Paper hit the streets with a new look, starring the logo we used until last week. At the time, we had just switched from old-fashioned cold type to desktop publishing. The wholesale redesign was an effort to take advantage of opportunities provided with that change.
It’s with a bit [...]