Back in the day, slanting national outdoor advertising campaigns to all but the largest markets was usually too costly. And when someone did pay to print a few hundred subway posters for a system the size of the Metro, they’d usually scrimp on content, reasoning that we local yokels would be so flattered by the [...]
Author Archive for Jandos Rothstein
In the winter of 1996, Washington City Paper hit the streets with a new look, starring the logo we used until last week. At the time, we had just switched from old-fashioned cold type to desktop publishing. The wholesale redesign was an effort to take advantage of opportunities provided with that change.
It’s with a bit [...]