The 12 Least Helpful Tweets for Dan Snyder’s Team’s Hashtag Game
The Washington football team sent out a tweet this afternoon enlisting fans to tell Senate Majority Leader Harry Reid what the team's name means to them, using the hashtag #[Pigskins]Pride. The campaign came in response to a letter from Reid and 49 other Senate Democrats to NFL Commissioner Roger Goodell urging him to pressure team owner Dan Snyder to change the team's "usually offensive" name.
The team, though, seems to have forgotten the first rule of social media campaigns: They can, and will, backfire.
A sampling of tweets using the team's hashtag found quite a few that may not have had the effect officials were looking for.
— rob delaney (@robdelaney) May 29, 2014
— Andrew Exum (@abumuqawama) May 29, 2014
— daveweigel (@daveweigel) May 29, 2014
— Bill Parker (@Bill_TPA) May 29, 2014
— steve coy (@stevecoy) May 29, 2014
— Dave Zirin (@EdgeofSports) May 29, 2014
— Mary (@dainenyu) May 29, 2014
— Charlie Thomas (@charlesthomas) May 29, 2014
— Going MAD (@GoingM_A_D) May 29, 2014
— rowjimmy (@rowj) May 29, 2014
The redskins have the worst name,owner and pr staff in sports. #RedskinsPride
— Paul (@PJGJ03) May 29, 2014
— Amber Bárbara Kearse (@BlackMagic_Psy) May 29, 2014
Team president Bruce Allen also sent a letter to Reid's office last week, saying the team name actually honors the legacy of Native Americans. Reid's office did not immediately return a request for comment on the Pigskins' latest gambit.
Photo by Darrow Montgomery