City Desk

Booze Delivery Service Launches in D.C. This Week

A new service is hoping there are enough lazy people in D.C. unwilling to leave their couches for booze to sustain its business of delivering liquor to residents in less than an hour.

Ultra, which already operates in the New York City area and Chicago, is launching in D.C. this week, and will deliver any amount of booze to someone for a $5 fee. Customers can log on to Ultra's website, orderultra.com, type in their ZIP code, and scroll the beer, wine, and liquor options.

Ultra is working with area liquor stores; what you see on its website reflect local inventories. The founder of Ultra, Aniket Shah, said he couldn't reveal partner liquor stores, but added that all of them have large selections. Customers pay for the liquor online, and then Ultra distributes the money to the local liquor stores. The delivery people are employees of the liquor stores.

The service seems like prime opportunity for underage drinkers who would prefer to pay for their booze online rather than over the counter. But Shah says the delivery people will check IDs before they hand over the alcohol. If the customer is underage, Shah says it's up to the liquor store to decide whether they want to refund the customer, fine the customer, or simply keep their money.

Ultra will deliver alcohol between 11 a.m. and 9 p.m, which means no late-night delivery. For now, Ultra says it will only deliver to certain areas, including much of Northwest, Capitol Hill, the Southwest waterfront, and H Street NE—and not, say, east of the Anacostia River. Shah says Ultra won't offer service where delivery people would "feel that the area is not safe for them."

Shah says the company is looking to hire a community manager in D.C. this summer.

Photo by Charles Steck.

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  • Lane

    The company should have hired a "community manager in D.C." before making this announcement and insulting broad swaths of the city before they even open for business.

  • Roger

    They won't deliver to Anacostia? RACISTS! rofl

  • drez

    A number of local liquor stores already deliver in DC. But I'm sure the out of town owners of this new service appreciate the free press.

  • JC

    drez, came here to say the same thing - that this article is basically ad copy for the service.

    Chat's on the Hill delivers.
    Rodman's also delivers.

    I'm sure there are more.

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  • Chris

    Wow, so they have recent robberies, stabbings, and a murder happen on Capitol Hill, but they won't deliver anywhere East of the River out of fear of their safety? Great logic and screw them. I do not even live East of the River and I'm offended.

  • david

    I live in Hillcrest dc which is across the bridge and in southeast obviously they either didn't do there home work or are stupid or racist or all the above I use to live on capitol hill and move to Hillcrest about 5 years and love it less crime better parking detached houses with yards for half the price and I still can be at my favorite places on hill in 10 min and the Hillcrest civic Association is one of the strongest associations in dc

  • jkc

    whew, someone's offended. i was beginning to worry...

  • http://dino-dc.com deangold

    Just checked...all three east of the river sips on my Zipcode map have delivery service from Ultra. If I'm not mistaken, Hillcrest in in 20020 which is in Ultra's delivery area. This seems in stark contrast of the experience of several other commenters.

    Not commenting on Ultra or its selection, which is another story altogether.

    20019
    https://www.orderultra.com/uni/full?field_delivery_zip_value=20019

    20020
    https://www.orderultra.com/uni/full?field_delivery_zip_value=20020

    20032
    https://www.orderultra.com/uni/full?field_delivery_zip_value=20032

...