City Desk

Whole Foods: 500 Lucky Washingtonians’ Early Valentine

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It's not enough that Whole Foods is attempting to make itself the cornerstone of all the District's gentrifying neighborhoods—now the upscale grocery store is sticking its fair-trade items into our love lives.

Whole Foods personnel are handing out 500 bouquets of roses today—a week before Valentine's Day—to unsuspecting people throughout the District. They've already hit up Friendship Heights, downtown, and Georgetown.

"Hopefully, it'll brighten some people's day," says Katie Malloy, a spokeswoman for Whole Foods.

The roses are part of Whole Foods' eco and globally conscious Whole Trade program and come with a little extra piece of the grocer's personalized flair: an advertisement to buy two bouquet of roses for about $25 in their stores next week, when it's actually that special holiday.

If you get one of these bouquets and opt to re-gift it, make sure to swap the labels, because nothing says romance like a sale at a your neighborhood organic grocer.

Photo courtesy of Whole Foods

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