City Desk

Adams Morgan Ad Slammed for Sexual Implications

A new ad promoting Adams Morgan has earned a surprising amount of scrutiny on the Internet. But the campaign—which shows a couple playing footsie under a table and reads "al fresco. al frisky. they're both on the menu in Adams Morgan"—is being criticized for several reasons.

The criticisms, in descending order of seriousness:

  • In a blog post for anti-sexual assault group Collective Action for Safe Spaces, Victor Diaz Zapata writes that the ad, from the Adams Morgan Partnership Business Improvement District, promotes Adams Morgan's reputation as a neighborhood where men come to prey on drunk women. "It's just bizarre to me to see the BID cash in on what I think was Adams Morgan's old reputation that it had grown past," Zapata tells City Desk. Kristen Barden, the BID's executive director, declined to comment on Zapata's criticism.
  • Is the couple in the foreground actually having an affair? The evidence here is the man and woman in the background are looking lovingly (perhaps flirtatiously) at the man and woman in the foreground, presumably not knowing that there's a game of footsie afoot. "Yay adultery!" writes one PoPVille commenter. "I would be less offended if it didn’t promote Adams Morgan as a place for adultery," writes another.
  • Finally, is the Adams Morgan BID promoting unhygienic behavior at the neighborhood's restaurants? One PoPVille commenter, objecting to the ad on "tackiness" grounds, writes, "Playing footsie in a sidewalk cafe is just gross."

What do you think, readers—are you turned off by the footsie, or the sexual implications? Take it to the comments.

Photo by Victor Diaz Zapanta

Blog Widget by LinkWithin

Comments

  1. #1

    I think DC has far too many far too serious people.

  2. #2

    The ad is a total turnoff.

  3. #3

    I'm a pretty sensitive and thoughtful (and humble) guy and I
    have no idea what these people are talking about.

  4. #4

    The ad is sort of stupid, since it isn't going to draw me to AM, but it's harmless. The prudes of POPville need to grow up.

  5. #5

    I think the ad is clever and fun. I didn't know there were 50 outdoor dining places in Adams Morgan. Gonna go check more of 'em out!

  6. Paid My BID Taxes for This?
    #6

    Does it enhance the Adams Morgan brand? NO. Will it increase customer traffic and sales? NO. It is just plain stupid. Just another amateurish effort by the BID cronies who are too clever by half.

  7. #7

    Wow, way to dial up to 11 on the overreact. It's an attempt to do a funny add, and it's moderately amusing. As far as I can tell, the flirtation comes from to woman's side, so how is she the prey? Anyway, this is much ado about nothing.

  8. #8

    It's PoPville, a place for uptight gentrifiers to pour forth righteous indignation. Dumb ad, and point number 1 taken (though I don't see this as condoning men preying upon drunk women), but no need for alarm people.

  9. Moving on along
    #9

    Non-issue. Moving along to the next thing that doesn't need addressing...

  10. #10

    THE AD SHOULD BE SLAMMED BECAUSE DUDE'S WEARING BLACK PANTS WITH BROWN LOAFERS!!!! AMIRITE BROS?

  11. #11

    "In a blog post for anti-sexual assault group Collective Action for Safe Spaces, Victor Diaz Zapata writes that the ad, from the Adams Morgan Partnership Business Improvement District, promotes Adams Morgan's reputation as a neighborhood where men come to prey on drunk women." Are we looking at the same ad??

  12. #12

    What's wrong with being sexy? ~ Nigel Tufnel

    http://www.youtube.com/watch?v=aBbE-v4VTxw

  13. #13

    Both guys have hideous shoes on in the same awful color.

  14. #14

    I had the same reaction to the pants/shoes combo, Ben, but looks like the pants might be navy, so I think that deserves a pass.

  15. #15

    BROTHA BEN I CONCUR!

    DUDE POCKETS MUST BE MAJOR DEEP BECAUSE HIS STYLE DAMN SURE DIDN'T WARRANT FLIRTATIOUS FOOTSIE!

    DROOPY SOCKS BE DAMNED! IS THIS A STOCK PHOTO FROM 1988 WITH SHITTY BROWN TASSY BASS WEEJUNS AND BLACK GOLD TOES? I THOUGHT THE GAY DESIGNER BOYS ARE WORKING THE TAPERED BELOW CALF TROUSERS WITH CUSTOM FIT SLIPPERS LOOK? ALSO THE HOSIERY DU JOUR ARE BRIGHT COLORS THAT ARE IN CONTRAST WITH BASIC COLOR SCHEME.

    I DONT THINK OF ADAMS MORGAN AS SOME FOODIE CASUAL DINING DESTINATION. WHEN I THINK OF ADAMS MORGAN I THINK OF NO PARKING, DRUNK OUT OF TOWN WHITEYS AND ADAMS MORGAN DAY.

    YO ZAPATA CHILLAX HOMEY!
    YOU ARE GETTING OUT OVER YOUR SKIIS!

  16. #16

    "I DONT THINK OF ADAMS MORGAN AS SOME FOODIE CASUAL DINING DESTINATION. WHEN I THINK OF ADAMS MORGAN I THINK OF NO PARKING, DRUNK OUT OF TOWN WHITEYS AND ADAMS MORGAN DAY."
    gotta love those double standards

  17. #17

    Why is adultery offensive?

  18. double income no money
    #18

    Seriously? ...whatev.

  19. #19

    I think it's good and at this early stage judge it a success.
    It's got people talking about Adams Morgan and free publicity on blogs and in the MSM.
    -"There's no such thing as bad publicity."

  20. #20

    Oh please is that all you stupid people have to pqay attention to! Please! Get a life you haters!

  21. #21

    Like many above, I'm far more offended by those fugly shoes the guy has on than anything else.

    As for the first comment, the ad is showing a street scene in the middle of the day with the WOMAN hitting on the MAN by rubbing his calf with her foot. This does not extrapolate into "promoting men preying on drunk women". Any woman (or man) who's drunk in the middle of the day isn't "drunk", they're an alcoholic. A person who doesn't have a drinking problem doesn't get enough of a buzz at brunch or a happy hour to be "preyed upon". Perhaps CASS should dedicate their dollars to promoting nearby outpatient rehab programs?

    And if they're having an affair, so what? The couples in the ad, however the four people at the table break into couples (and IF they break into couples, which they may very well not), could very easily be swingers, not adulterers. Maybe they're into that. Stop judging.

    Lastly, yes, it does seem somewhat unhygienic to be barefoot on a public DC sidewalk, but then again, think about the last sexual act you were involved in and ask which one was likely less hygienic - where your ____ was and what it was doing with what you found there or a bare foot touching a calf at a sidewalk cafe?

  22. #22

    Image ad of the "new Washingtonian"

    I'm moving to the beach

Comments Shown. Turn Comments Off.
...